A data profile of the people who buy, follow and care about Therapy in South Africa — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,388,253 people in South Africa.
Therapy has an estimated audience of 1,388,253 people in South Africa. 65.4% are female, 34.6% are male, average age 40.5. Top brand affinities: LinkedIn, Innovation, Physical therapy, Alternative medicine, Department store.
Top brand affinities include LinkedIn, Innovation, Physical therapy, with strongest over-indexing on LinkedIn (1.79× the country average).
Demographically, the Therapy audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Therapy fan in South Africa is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Therapy profile in South Africa.
65.4% are female, 34.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 40.5 |
| Estimated audience size | 1,388,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 26% |
of the worldwide Therapy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Physical therapy | Business & Career | 1.91× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 1.88× | ||
| 03 | Birkenstock | Fashion & Accessoires | 1.83× | ||
| 04 | Garden centre | Home & Garden | 1.80× | ||
| 05 | Internet & Social Media | 1.79× | |||
| 06 | Sugar substitute | Food & Beverages | 1.78× | ||
| 07 | Essential oil | Home & Garden | 1.71× | ||
| 08 | Hostel | Travel & Leisure | 1.70× | ||
| 09 | Hair removal | Beauty & Wellness | 1.65× | ||
| 10 | Alternative medicine | Business & Career | 1.64× | ||
| 11 | Department store | Shopping | 1.63× | ||
| 12 | Zoo | Kids & Family | 1.63× | ||
| 13 | Cancer awareness | Health | 1.60× | ||
| 14 | Mineral water | Food & Beverages | 1.58× | ||
| 15 | Waxing | Beauty & Wellness | 1.57× | ||
| 16 | Crime fiction | Literature | 1.56× | ||
| 17 | Eyelash extensions | Beauty & Wellness | 1.55× | ||
| 18 | Innovation | Business & Career | 1.54× | ||
| 19 | Day spa | Beauty & Wellness | 1.54× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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