A data profile of the people who buy, follow and care about Therapy in Indonesia — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 2,798,687 people in Indonesia.
Therapy has an estimated audience of 2,798,687 people in Indonesia. 47.3% are female, 52.7% are male, average age 34.9. Top brand affinities: Slot machine, Coffee roasting, Baby food, Pizza, Online poker.
Top brand affinities include Slot machine, Coffee roasting, Baby food, with strongest over-indexing on Slot machine (1.85× the country average).
Demographically, the Therapy audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Therapy fan in Indonesia is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Slot machine.
The key figures that characterise the Therapy profile in Indonesia.
47.3% are female, 52.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 34.9 |
| Estimated audience size | 2,798,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Therapy audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair coloring | Beauty & Wellness | 2.78× | ||
| 02 | Eyelash | Beauty & Wellness | 2.70× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.63× | ||
| 04 | Flower bouquet | Home & Garden | 2.59× | ||
| 05 | Self-love | Health | 2.52× | ||
| 06 | Coffee roasting | Food & Beverages | 2.47× | ||
| 07 | Baby food | Kids & Family | 2.33× | ||
| 08 | Cancer awareness | Health | 2.31× | ||
| 09 | Pizza | Food & Beverages | 2.08× | ||
| 10 | Ice cream | Food & Beverages | 2.07× | ||
| 11 | Lottery | Games | 2.02× | ||
| 12 | Lipstick | Beauty & Wellness | 1.97× | ||
| 13 | Herbalism | Health | 1.95× | ||
| 14 | Scholarship | Kids & Family | 1.95× | ||
| 15 | FC Bayern Munich | Sports | 1.93× | ||
| 16 | Slot machine | Games | 1.85× | ||
| 17 | Charity and causes | Business & Career | 1.76× | ||
| 18 | Online poker | Games | 1.69× | ||
| 19 | Cholesterol | Food & Beverages | 1.67× | ||
| 20 | Meat | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.12× | |
| Community Orientation | OPEN | 1.64× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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