Rascasse Audience Intelligence

Therapy Audience in Poland

A data profile of the people who buy, follow and care about Therapy in Poland — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 3,360,724 people in Poland.

#227among Topic in Poland
#7in Health

Therapy has an estimated audience of 3,360,724 people in Poland. 60.0% are female, 40.0% are male, average age 41.6. Top brand affinities: Rossmann, Health care, PUDELEK, Flower, Deichmann.

Top brand affinities include Rossmann, Health care, PUDELEK, with strongest over-indexing on Rossmann (2.05× the country average).

Demographically, the Therapy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Spirituality.

The typical Therapy fan in Poland is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Therapy profile in Poland.

Audience size
3.4M
in Poland
Gender
60.0%
40.0% male
Age
41.6
average years
Country rank
#346
Topic in Poland
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Therapy fans

60.0% are female, 40.0% are male, average age 41.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Therapy audience in Poland
MetricValue
Female60.0%
Male40.0%
Average age41.6
Estimated audience size3,360,724
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Therapy audience in Poland
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4921%
50+26%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Therapy audience comes from Poland.

Worldwide audience distribution share by country for Therapy
CountryShare
United States23.2%
Brazil5.4%
Japan4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Therapy audience
#·InterestCategoryAffinity×
01CanvaTechnology & Electronics2.63×
02Preventive healthcareHealth2.31×
03Physical therapyBusiness & Career2.22×
04WaxingBeauty & Wellness2.06×
05RossmannShopping2.05×
06Kwestia SmakuFood & Beverages2.04×
07Health careBusiness & Career2.02×
08PUDELEKNews2.02×
09Shih TzuPets & Animals2.02×
10DeichmannShopping1.99×
11TripAdvisorTravel & Leisure1.96×
12MassageHealth1.95×
13Labrador RetrieverPets & Animals1.91×
14Golden RetrieverPets & Animals1.88×
15FlowerHome & Garden1.77×
16KiKShopping1.69×
17Self-loveHealth1.60×
18FastingHealth1.56×
19ActivismPolitics & Society1.54×
20Veterinary medicineBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Therapy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.46×
SpiritualityBALANCE1.39×
SustainabilityBALANCE1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Therapy audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Price SensitivityPREMIUM0.98×
Social Media UsageJOY0.99×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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