A data profile of the people who buy, follow and care about Boho-chic in Australia — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 3,308,415 people in Australia.
Boho-chic has an estimated audience of 3,308,415 people in Australia. 83.5% are female, 16.5% are male, average age 41.8.
The key figures that characterise the Boho-chic profile in Australia.
83.5% are female, 16.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 41.8 |
| Estimated audience size | 3,308,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Boho-chic audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.