A data profile of the people who buy, follow and care about Healthy diet in Indonesia — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 3,379,962 people in Indonesia.
Healthy diet has an estimated audience of 3,379,962 people in Indonesia. 59.1% are female, 40.9% are male, average age 37.8. Top brand affinities: Hair products, Telegram, Spas, Indonesian cuisine, Online food ordering.
Top brand affinities include Hair products, Telegram, Spas, with strongest over-indexing on Hair products (1.53× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
The typical Healthy diet fan in Indonesia is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hair products.
The key figures that characterise the Healthy diet profile in Indonesia.
59.1% are female, 40.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 37.8 |
| Estimated audience size | 3,379,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 30% | |
| 30-39 | 28% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Healthy diet audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.60× | ||
| 02 | Indonesian cuisine | Food & Beverages | 2.35× | ||
| 03 | Kitchenware | Home & Garden | 1.99× | ||
| 04 | Modern architecture | Arts & Culture | 1.87× | ||
| 05 | Online food ordering | Food & Beverages | 1.78× | ||
| 06 | Bedroom furniture | Home & Garden | 1.75× | ||
| 07 | Cholesterol | Food & Beverages | 1.73× | ||
| 08 | Telegram | Internet & Social Media | 1.72× | ||
| 09 | Organic food | Food & Beverages | 1.66× | ||
| 10 | Viu (streaming media) | Movies & TV | 1.64× | ||
| 11 | Veganism | Food & Beverages | 1.64× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 15 | Bars | Travel & Leisure | 1.57× | ||
| 16 | Cashback reward program | Shopping | 1.57× | ||
| 17 | First class travel | Travel & Leisure | 1.57× | ||
| 18 | Spas | Beauty & Wellness | 1.56× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Lipstick | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Healthy Lifestyle | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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