A data profile of the people who buy, follow and care about Organic food in Indonesia — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 4,417,430 people in Indonesia.
The average Organic food fan in Indonesia is 35.6 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Local food, Tunic, Baby powder, with strongest over-indexing on Local food (1.92× the country average).
Demographically, the Organic food audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Organic food fan in Indonesia is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Organic food profile in Indonesia.
55.3% are female, 44.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.6 |
| Estimated audience size | 4,417,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Organic food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 2.87× | |
| 02 | Bangka-Belitung Islands | ~20K | 1.14× | |
| 03 | Bengkulu | ~40K | 1.06× | |
| 04 | Gorontalo (disambiguation)(2) | ~20K | 1.06× | |
| 05 | North Sulawesi | ~50K | 1.03× | |
| 06 | West Nusa Tenggara | ~60K | 1.02× | |
| 07 | Jambi | ~50K | 1.02× | |
| 08 | Papua (province) | ~30K | 1.02× | |
| 09 | Maluku | ~20K | 1.02× | |
| 10 | North Kalimantan | ~10K | 1.02× | |
| 11 | Special Region of Yogyakarta | ~70K | 1.01× | |
| 12 | Southeast Sulawesi | ~30K | 1.01× | |
| 13 | Riau Islands | ~50K | 1.00× | |
| 14 | West Kalimantan | ~60K | 0.99× | |
| 15 | Central Sulawesi | ~40K | 0.99× | |
| 16 | Central Kalimantan | ~40K | 0.99× | |
| 17 | West Sulawesi | ~20K | 0.99× | |
| 18 | North Maluku | ~20K | 0.99× | |
| 19 | East Nusa Tenggara | ~50K | 0.98× | |
| 20 | Aceh | ~60K | 0.97× | |
| 21 | South Kalimantan | ~60K | 0.97× | |
| 22 | Lampung | ~90K | 0.96× | |
| 23 | West Sumatra | ~70K | 0.96× | |
| 24 | East Kalimantan | ~70K | 0.96× | |
| 25 | South Sumatra | ~100K | 0.95× | |
| 26 | Riau | ~100K | 0.95× | |
| 27 | South Sulawesi | ~100K | 0.94× | |
| 28 | North Sumatra | ~200K | 0.91× | |
| 29 | Jakarta | ~300K | 0.89× | |
| 30 | Banten | ~200K | 0.89× | |
| 31 | Central Java | ~300K | 0.82× | |
| 32 | East Java | ~400K | 0.80× | |
| 33 | West Java | ~500K | 0.73× | |
| 34 | West Papua | 0.00× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 2.36× | ||
| 02 | Baby powder | Kids & Family | 2.27× | ||
| 03 | Infant clothing | Kids & Family | 2.24× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 1.98× | ||
| 05 | Baby food | Kids & Family | 1.96× | ||
| 06 | Local food | Food & Beverages | 1.92× | ||
| 07 | Veganism | Food & Beverages | 1.90× | ||
| 08 | Tunic | Fashion & Accessoires | 1.81× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 1.78× | ||
| 10 | Shawl | Fashion & Accessoires | 1.76× | ||
| 11 | Toddler | Kids & Family | 1.74× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 13 | Purchase discount | Shopping | 1.68× | ||
| 14 | Online food ordering | Food & Beverages | 1.66× | ||
| 15 | Cardigan (sweater) | Fashion & Accessoires | 1.66× | ||
| 16 | Dress shirt | Fashion & Accessoires | 1.61× | ||
| 17 | Toko Baju | Shopping | 1.58× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.56× | ||
| 19 | Bag | Fashion & Accessoires | 1.54× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.18× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Risk Appetite | THRILL | 0.58× | |
| Social Media Usage | JOY | 0.62× |
Organic food has an estimated audience of 4,417,430 people in Indonesia, concentrated in West Java and East Java.
55.3% of Organic food fans are female, 44.7% are male, with an average age of 35.6 years.
Organic food fans show strongest brand affinity for Local food (1.92×), Tunic (1.81×), and Baby powder (2.27×) over the country average.
Organic food fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Tunic (1.81×), Baby powder (2.27×), Shawl (1.76×), and Kebaya (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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