A data profile of the people who buy, follow and care about Veganism in Indonesia — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 3,515,735 people in Indonesia.
The average Veganism fan in Indonesia is 35.8 years old, more female, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Organic food, Local food, Tunic, with strongest over-indexing on Organic food (2.1× the country average).
Demographically, the Veganism audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Veganism fan in Indonesia is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Indonesia.
57.4% are female, 42.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 35.8 |
| Estimated audience size | 3,515,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Veganism audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~900K | 13.03× | |
| 02 | West Nusa Tenggara | ~200K | 4.99× | |
| 03 | East Nusa Tenggara | ~40K | 1.17× | |
| 04 | Special Region of Yogyakarta | ~60K | 1.08× | |
| 05 | West Papua | ~10K | 0.95× | |
| 06 | Gorontalo (disambiguation)(2) | ~10K | 0.92× | |
| 07 | West Sulawesi | ~10K | 0.92× | |
| 08 | North Maluku | ~10K | 0.91× | |
| 09 | North Kalimantan | ~10K | 0.91× | |
| 10 | Maluku | ~10K | 0.90× | |
| 11 | Papua (province) | ~20K | 0.89× | |
| 12 | Bangka-Belitung Islands | ~20K | 0.89× | |
| 13 | Bengkulu | ~20K | 0.87× | |
| 14 | Riau Islands | ~30K | 0.85× | |
| 15 | Southeast Sulawesi | ~20K | 0.83× | |
| 16 | Central Sulawesi | ~30K | 0.81× | |
| 17 | Central Kalimantan | ~20K | 0.81× | |
| 18 | Jakarta | ~200K | 0.80× | |
| 19 | North Sulawesi | ~30K | 0.79× | |
| 20 | Jambi | ~30K | 0.77× | |
| 21 | Aceh | ~30K | 0.73× | |
| 22 | West Kalimantan | ~40K | 0.71× | |
| 23 | South Kalimantan | ~30K | 0.71× | |
| 24 | Banten | ~100K | 0.69× | |
| 25 | East Kalimantan | ~40K | 0.69× | |
| 26 | West Sumatra | ~40K | 0.68× | |
| 27 | Lampung | ~50K | 0.66× | |
| 28 | Riau | ~50K | 0.65× | |
| 29 | South Sumatra | ~50K | 0.64× | |
| 30 | North Sumatra | ~100K | 0.62× | |
| 31 | South Sulawesi | ~60K | 0.62× | |
| 32 | East Java | ~200K | 0.59× | |
| 33 | Central Java | ~200K | 0.54× | |
| 34 | West Java | ~200K | 0.44× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic food | Food & Beverages | 2.10× | ||
| 02 | Infant bodysuit | Kids & Family | 2.04× | ||
| 03 | Baby powder | Kids & Family | 1.97× | ||
| 04 | Infant clothing | Kids & Family | 1.94× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 1.81× | ||
| 06 | Local food | Food & Beverages | 1.80× | ||
| 07 | Shawl | Fashion & Accessoires | 1.75× | ||
| 08 | Tunic | Fashion & Accessoires | 1.73× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 1.73× | ||
| 10 | Bridesmaid | Kids & Family | 1.67× | ||
| 11 | Toddler | Kids & Family | 1.64× | ||
| 12 | Healthy diet | Health | 1.64× | ||
| 13 | Dress shirt | Fashion & Accessoires | 1.61× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.59× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.55× | ||
| 16 | Cardigan (sweater) | Fashion & Accessoires | 1.54× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.52× | ||
| 18 | Online food ordering | Food & Beverages | 1.52× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 20 | Purchase discount | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.79× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.73× |
Veganism has an estimated audience of 3,515,735 people in Indonesia, concentrated in Bali and West Java.
57.4% of Veganism fans are female, 42.6% are male, with an average age of 35.8 years.
Veganism fans show strongest brand affinity for Organic food (2.1×), Local food (1.8×), and Tunic (1.73×) over the country average.
Veganism fans in Indonesia are most concentrated in Bali (reach ~900K), West Java (reach ~200K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Local food (1.8×), Tunic (1.73×), Shawl (1.75×), and Kebaya (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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