A data profile of the people who buy, follow and care about Bridesmaid in Indonesia — modelled from more than twelve digital signal sources. Bridesmaid has an estimated audience of 3,261,690 people in Indonesia.
Bridesmaid has an estimated audience of 3,261,690 people in Indonesia. 73.8% are female, 26.2% are male, average age 31.7. Top brand affinities: Wedding Planners, Experiential gifts, Nail salon, Social shopping, Outerwear.
Top brand affinities include Wedding Planners, Experiential gifts, Nail salon, with strongest over-indexing on Wedding Planners (7.74× the country average).
Demographically, the Bridesmaid audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Bridesmaid fan in Indonesia is more female, around 31.7 years old, with strong Design Affinity tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Bridesmaid profile in Indonesia.
73.8% are female, 26.2% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 31.7 |
| Estimated audience size | 3,261,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 37% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Bridesmaid audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.1% |
| India | 10.6% |
| Japan | 10.1% |
The strongest cross-interests of the Bridesmaid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Experiential gifts | Shopping | 9.87× | ||
| 02 | Wedding Planners | Kids & Family | 7.74× | ||
| 03 | Modest Fashion | Fashion & Accessoires | 5.39× | ||
| 04 | Nail salon | Beauty & Wellness | 5.14× | ||
| 05 | Social shopping | Shopping | 4.26× | ||
| 06 | Manicure | Beauty & Wellness | 4.17× | ||
| 07 | Wedding planner | Kids & Family | 3.78× | ||
| 08 | Bedroom furniture | Home & Garden | 2.92× | ||
| 09 | Kitchenware | Home & Garden | 2.76× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.63× | ||
| 11 | Local news | News | 2.61× | ||
| 12 | Outerwear | Fashion & Accessoires | 2.55× | ||
| 13 | Bank Negara Indonesia | Business & Career | 2.42× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 2.41× | ||
| 15 | Online food ordering | Food & Beverages | 2.35× | ||
| 16 | Milk | Food & Beverages | 2.20× | ||
| 17 | Bakery | Food & Beverages | 2.09× | ||
| 18 | Kebaya | Fashion & Accessoires | 2.07× | ||
| 19 | Local food | Food & Beverages | 1.97× | ||
| 20 | Fast food | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.38× | |
| Quality Awareness | PREMIUM | 2.03× | |
| Sports Activity | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bridesmaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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