A data profile of the people who buy, follow and care about Veganism in Colombia — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 3,556,073 people in Colombia.
Veganism has an estimated audience of 3,556,073 people in Colombia. 57.8% are female, 42.2% are male, average age 36.8. Top brand affinities: Gluten, Corn starch, Selenium, Béchamel sauce, Skillet (band).
Top brand affinities include Gluten, Corn starch, Selenium, with strongest over-indexing on Gluten (1.51× the country average).
Demographically, the Veganism audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Veganism fan in Colombia is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Gluten.
The key figures that characterise the Veganism profile in Colombia.
57.8% are female, 42.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 36.8 |
| Estimated audience size | 3,556,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Veganism audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selenium | Beauty & Wellness | 1.81× | ||
| 02 | Béchamel sauce | Food & Beverages | 1.74× | ||
| 03 | Corn starch | Food & Beverages | 1.68× | ||
| 04 | Kannada language | Politics & Society | 1.66× | ||
| 05 | Assamese language | Politics & Society | 1.62× | ||
| 06 | Skillet (band) | Music & Radio | 1.59× | ||
| 07 | Knorr (brand) | Food & Beverages | 1.58× | ||
| 08 | Visual Basic .NET | Technology & Electronics | 1.53× | ||
| 09 | The Onion | Internet & Social Media | 1.53× | ||
| 10 | Gluten | Health | 1.51× | ||
| 11 | Ricotta | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Indulgence | JOY | 1.02× | |
| Risk Appetite | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.