A data profile of the people who buy, follow and care about Toddler in Indonesia — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 3,852,397 people in Indonesia.
Toddler has an estimated audience of 3,852,397 people in Indonesia. 70.8% are female, 29.2% are male, average age 32.6. Top brand affinities: Child care, Traveloka, Kitchenware, Children's clothing, Anti-aging cream.
Top brand affinities include Child care, Traveloka, Kitchenware, with strongest over-indexing on Child care (3.11× the country average).
Demographically, the Toddler audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Toddler fan in Indonesia is more female, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Child care.
The key figures that characterise the Toddler profile in Indonesia.
70.8% are female, 29.2% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 32.6 |
| Estimated audience size | 3,852,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 39% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Toddler audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 4.33× | ||
| 02 | Kitchenware | Home & Garden | 3.16× | ||
| 03 | Child care | Kids & Family | 3.11× | ||
| 04 | Eyelash | Beauty & Wellness | 2.97× | ||
| 05 | Baby food | Kids & Family | 2.60× | ||
| 06 | Astro (Malaysian satellite television) | Movies & TV | 2.48× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.43× | ||
| 08 | Traveloka | Travel & Leisure | 2.34× | ||
| 09 | FamilyMart | Shopping | 2.13× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.09× | ||
| 11 | Bakery | Food & Beverages | 1.94× | ||
| 12 | Online food ordering | Food & Beverages | 1.93× | ||
| 13 | Kebaya | Fashion & Accessoires | 1.91× | ||
| 14 | Business class | Travel & Leisure | 1.86× | ||
| 15 | Local food | Food & Beverages | 1.78× | ||
| 16 | Organic food | Food & Beverages | 1.74× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 18 | Milk | Food & Beverages | 1.66× | ||
| 19 | Hair products | Beauty & Wellness | 1.63× | ||
| 20 | Fast food | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.15× | |
| Family Orientation | CONSERVATISM | 1.87× | |
| Design Affinity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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