A data profile of the people who buy, follow and care about Toddler in South Africa — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 956,685 people in South Africa.
Toddler has an estimated audience of 956,685 people in South Africa. 81.5% are female, 18.5% are male, average age 36.2. Top brand affinities: Child care, Children's clothing, Fast food, Local food, Business class.
Top brand affinities include Child care, Children's clothing, Fast food, with strongest over-indexing on Child care (2.84× the country average).
Demographically, the Toddler audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Toddler fan in South Africa is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Child care.
The key figures that characterise the Toddler profile in South Africa.
81.5% are female, 18.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 36.2 |
| Estimated audience size | 956,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 16% |
of the worldwide Toddler audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 3.37× | ||
| 02 | Huggies | Kids & Family | 3.32× | ||
| 03 | Diaper | Kids & Family | 3.19× | ||
| 04 | Child care | Kids & Family | 2.84× | ||
| 05 | Business class | Travel & Leisure | 2.18× | ||
| 06 | Bedroom furniture | Home & Garden | 2.18× | ||
| 07 | Online food ordering | Food & Beverages | 2.07× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.03× | ||
| 09 | Local food | Food & Beverages | 2.02× | ||
| 10 | Fast casual restaurants | Food & Beverages | 2.01× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.99× | ||
| 12 | Puma | Fashion & Accessoires | 1.95× | ||
| 13 | First-time buyer | Shopping | 1.90× | ||
| 14 | High-net-worth individual | Business & Career | 1.88× | ||
| 15 | Kitchenware | Home & Garden | 1.78× | ||
| 16 | Organic food | Food & Beverages | 1.59× | ||
| 17 | Renovation | Home & Garden | 1.55× | ||
| 18 | Fast food | Food & Beverages | 1.54× | ||
| 19 | Swimming | Sports | 1.53× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.70× | |
| Family Orientation | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.73× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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