A data profile of the people who buy, follow and care about Toddler in Switzerland — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 917,517 people in Switzerland.
Toddler has an estimated audience of 917,517 people in Switzerland. 73.8% are female, 26.2% are male, average age 38.4. Top brand affinities: Child safety seat, Mothercare, Diaper, Breastfeeding, Baby transport.
Top brand affinities include Child safety seat, Mothercare, Diaper, with strongest over-indexing on Child safety seat (14.42× the country average).
Demographically, the Toddler audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
The typical Toddler fan in Switzerland is more female, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Child safety seat.
The key figures that characterise the Toddler profile in Switzerland.
73.8% are female, 26.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 38.4 |
| Estimated audience size | 917,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Toddler audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mothercare | Kids & Family | 14.50× | ||
| 02 | Child safety seat | Kids & Family | 14.42× | ||
| 03 | Diaper | Kids & Family | 11.20× | ||
| 04 | Johnson & Johnson | Beauty & Wellness | 11.06× | ||
| 05 | Breastfeeding | Kids & Family | 9.62× | ||
| 06 | Baby transport | Kids & Family | 8.64× | ||
| 07 | Breast pump | Kids & Family | 8.10× | ||
| 08 | Bassinet | Kids & Family | 7.68× | ||
| 09 | Primary school | Kids & Family | 5.19× | ||
| 10 | Kindergarten | Kids & Family | 4.84× | ||
| 11 | Milk | Food & Beverages | 3.59× | ||
| 12 | Child care | Kids & Family | 3.32× | ||
| 13 | Babywalz | Kids & Family | 3.17× | ||
| 14 | C&A | Shopping | 2.71× | ||
| 15 | Property finder | Home & Garden | 2.55× | ||
| 16 | Aldi | Shopping | 2.28× | ||
| 17 | Local food | Food & Beverages | 2.04× | ||
| 18 | Renovation | Home & Garden | 1.81× | ||
| 19 | Hornbach | Shopping | 1.58× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| DIY Mentality | THRILL | 1.55× | |
| Creativity | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.91× | |
| Extroversion | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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