A data profile of the people who buy, follow and care about Swimming in South Africa — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,562,602 people in South Africa.
Swimming has an estimated audience of 1,562,602 people in South Africa. 55.4% are female, 44.6% are male, average age 38.7. Top brand affinities: Well-being, Weight training, Child care, Boating, Facial.
Top brand affinities include Well-being, Weight training, Child care, with strongest over-indexing on Well-being (1.59× the country average).
Demographically, the Swimming audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Swimming fan in South Africa is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Well-being.
The key figures that characterise the Swimming profile in South Africa.
55.4% are female, 44.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.7 |
| Estimated audience size | 1,562,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Swimming audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.90× | ||
| 02 | Gymnastics | Sports | 1.79× | ||
| 03 | Healthy habits | Health | 1.79× | ||
| 04 | Boating | Travel & Leisure | 1.61× | ||
| 05 | Well-being | Health | 1.59× | ||
| 06 | Weight training | Sports | 1.59× | ||
| 07 | Child care | Kids & Family | 1.58× | ||
| 08 | Kindergarten | Kids & Family | 1.58× | ||
| 09 | Infant clothing | Kids & Family | 1.58× | ||
| 10 | Bed sheet | Home & Garden | 1.57× | ||
| 11 | Strength training | Sports | 1.56× | ||
| 12 | Facial | Beauty & Wellness | 1.55× | ||
| 13 | Stormers | Sports | 1.55× | ||
| 14 | Mountain biking | Sports | 1.54× | ||
| 15 | Toddler | Kids & Family | 1.53× | ||
| 16 | Primary education | Kids & Family | 1.53× | ||
| 17 | Audio equipment | Technology & Electronics | 1.51× | ||
| 18 | Pillow | Home & Garden | 1.51× | ||
| 19 | Eyelash extensions | Beauty & Wellness | 1.51× | ||
| 20 | Mr. D | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.98× | |
| Social Media Usage | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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