A data profile of the people who buy, follow and care about Anti-aging cream in South Africa — modelled from more than twelve digital signal sources. Anti-aging cream has an estimated audience of 925,625 people in South Africa.
Anti-aging cream has an estimated audience of 925,625 people in South Africa. 80.9% are female, 19.1% are male, average age 37.9. Top brand affinities: Skin care, Moisturizer, Facial, Mr. Price, Hair Extensions.
Top brand affinities include Skin care, Moisturizer, Facial, with strongest over-indexing on Skin care (3.44× the country average).
Demographically, the Anti-aging cream audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Anti-aging cream fan in South Africa is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Skin care.
The key figures that characterise the Anti-aging cream profile in South Africa.
80.9% are female, 19.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 37.9 |
| Estimated audience size | 925,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Anti-aging cream audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 6.6% |
The strongest cross-interests of the Anti-aging cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moisturizer | Home & Garden | 4.47× | ||
| 02 | Face powder | Beauty & Wellness | 4.44× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 4.12× | ||
| 04 | Facial | Beauty & Wellness | 3.82× | ||
| 05 | Hair Extensions | Beauty & Wellness | 3.82× | ||
| 06 | Hairbrush | Beauty & Wellness | 3.81× | ||
| 07 | Nail polish | Beauty & Wellness | 3.72× | ||
| 08 | Skin care | Beauty & Wellness | 3.44× | ||
| 09 | Nail art | Beauty & Wellness | 3.39× | ||
| 10 | Organic product | Food & Beverages | 3.26× | ||
| 11 | Business class | Travel & Leisure | 3.04× | ||
| 12 | Steve Madden | Fashion & Accessoires | 3.03× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.79× | ||
| 14 | Expensive Taste | Business & Career | 2.77× | ||
| 15 | Local food | Food & Beverages | 2.39× | ||
| 16 | Personal care | Health | 2.24× | ||
| 17 | Well-being | Health | 2.17× | ||
| 18 | Mr. Price | Fashion & Accessoires | 1.95× | ||
| 19 | Internet & Social Media | 1.88× | |||
| 20 | Mr Price / MRP | Brand | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.18× | |
| Healthy Lifestyle | BALANCE | 2.07× | |
| Travelling | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.40× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Travelling | THRILL | 1.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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