A data profile of the people who buy, follow and care about Mr Price / MRP in South Africa — modelled from more than twelve digital signal sources. Mr Price / MRP has an estimated audience of 3,257,825 people in South Africa.
Mr Price / MRP has an estimated audience of 3,257,825 people in South Africa. 66.7% are female, 33.3% are male, average age 31.8. Top brand affinities: Fast food, Nike, Children's clothing, Local food, Puma.
Top brand affinities include Fast food, Nike, Children's clothing, with strongest over-indexing on Fast food (2.01× the country average).
Demographically, the Mr Price / MRP audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Mr Price / MRP fan in South Africa is more female, around 31.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Fast food.
The key figures that characterise the Mr Price / MRP profile in South Africa.
66.7% are female, 33.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 31.8 |
| Estimated audience size | 3,257,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 10% |
of the worldwide Mr Price / MRP audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 77.8% |
| Ireland | 13.7% |
| United Kingdom | 2.4% |
The strongest cross-interests of the Mr Price / MRP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.31× | ||
| 02 | High-net-worth individual | Business & Career | 2.03× | ||
| 03 | Fast food | Food & Beverages | 2.01× | ||
| 04 | Online food ordering | Food & Beverages | 1.97× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 1.97× | ||
| 06 | Bedroom furniture | Home & Garden | 1.88× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 08 | Local food | Food & Beverages | 1.82× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.81× | ||
| 10 | Business class | Travel & Leisure | 1.73× | ||
| 11 | First-time buyer | Shopping | 1.71× | ||
| 12 | Board games | Games | 1.68× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.66× | ||
| 14 | New Balance | Fashion & Accessoires | 1.66× | ||
| 15 | Burger King | Food & Beverages | 1.66× | ||
| 16 | Kitchenware | Home & Garden | 1.65× | ||
| 17 | Child care | Kids & Family | 1.58× | ||
| 18 | Hypermarket | Shopping | 1.56× | ||
| 19 | Hair care | Beauty & Wellness | 1.53× | ||
| 20 | Nike | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.53× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Mr Price / MRP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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