A data profile of the people who buy, follow and care about Mr. Price in South Africa — modelled from more than twelve digital signal sources. Mr. Price has an estimated audience of 3,624,509 people in South Africa.
Mr. Price has an estimated audience of 3,624,509 people in South Africa. 73.8% are female, 26.2% are male, average age 34.2. Top brand affinities: Fast food, Puma, Nike, Local food, Children's clothing.
Top brand affinities include Fast food, Puma, Nike, with strongest over-indexing on Fast food (1.81× the country average).
Demographically, the Mr. Price audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Mr. Price fan in South Africa is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Fast food.
The key figures that characterise the Mr. Price profile in South Africa.
73.8% are female, 26.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 34.2 |
| Estimated audience size | 3,624,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 14% |
of the worldwide Mr. Price audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 76.1% |
| Ireland | 12.0% |
| United States | 4.4% |
The strongest cross-interests of the Mr. Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.85× | ||
| 02 | Online food ordering | Food & Beverages | 2.38× | ||
| 03 | Bedroom furniture | Home & Garden | 2.37× | ||
| 04 | Business class | Travel & Leisure | 2.18× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.16× | ||
| 06 | Local food | Food & Beverages | 2.11× | ||
| 07 | First-time buyer | Shopping | 2.01× | ||
| 08 | Smart device | Technology & Electronics | 2.01× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.95× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.95× | ||
| 11 | Kitchenware | Home & Garden | 1.89× | ||
| 12 | Fast food | Food & Beverages | 1.81× | ||
| 13 | Crocs | Fashion & Accessoires | 1.76× | ||
| 14 | Nike | Fashion & Accessoires | 1.65× | ||
| 15 | Hypermarket | Shopping | 1.65× | ||
| 16 | Child care | Kids & Family | 1.60× | ||
| 17 | Discount stores | Shopping | 1.58× | ||
| 18 | Skin care | Beauty & Wellness | 1.56× | ||
| 19 | Hair care | Beauty & Wellness | 1.54× | ||
| 20 | Organic food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Indulgence | JOY | 1.65× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.77× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Mr. Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.