A data profile of the people who buy, follow and care about Nightlife in South Africa — modelled from more than twelve digital signal sources. Nightlife has an estimated audience of 878,593 people in South Africa.
Nightlife has an estimated audience of 878,593 people in South Africa. 48.4% are female, 51.6% are male, average age 36.5. Top brand affinities: Autotrader, TikTok, Nike, FNB, FIFA World Cup.
Top brand affinities include Autotrader, TikTok, Nike, with strongest over-indexing on Autotrader (1.88× the country average).
Demographically, the Nightlife audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Nightlife fan in South Africa is balanced, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Autotrader.
The key figures that characterise the Nightlife profile in South Africa.
48.4% are female, 51.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 36.5 |
| Estimated audience size | 878,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 16% |
of the worldwide Nightlife audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 6.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Nightlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Wellington | Fashion & Accessoires | 5.70× | ||
| 02 | Livemusic | Music & Radio | 3.96× | ||
| 03 | Hair Extensions | Beauty & Wellness | 3.62× | ||
| 04 | Sex and the City | Movies & TV | 3.59× | ||
| 05 | Purchase discount | Shopping | 3.48× | ||
| 06 | Online food ordering | Food & Beverages | 3.31× | ||
| 07 | Snapchat | Internet & Social Media | 3.31× | ||
| 08 | Videography | Internet & Social Media | 3.12× | ||
| 09 | Home business | Business & Career | 3.03× | ||
| 10 | Local food | Food & Beverages | 2.91× | ||
| 11 | Red Velvet (band) | Music & Radio | 2.89× | ||
| 12 | Natural skin care | Beauty & Wellness | 2.83× | ||
| 13 | Fast casual restaurants | Food & Beverages | 2.79× | ||
| 14 | Expensive Taste | Business & Career | 2.70× | ||
| 15 | Nike | Fashion & Accessoires | 2.55× | ||
| 16 | TikTok | Internet & Social Media | 2.18× | ||
| 17 | FIFA World Cup | Sports | 1.97× | ||
| 18 | Autotrader | Cars & Mobility | 1.88× | ||
| 19 | Mr. Price | Fashion & Accessoires | 1.70× | ||
| 20 | FNB | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.50× | |
| Patriotism | CONSERVATISM | 2.28× | |
| Healthy Lifestyle | BALANCE | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Spirituality | BALANCE | 2.00× | |
| Healthy Lifestyle | BALANCE | 2.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nightlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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