Rascasse Audience Intelligence

Meat Audience in Switzerland

A data profile of the people who buy, follow and care about Meat in Switzerland — modelled from more than twelve digital signal sources. Meat has an estimated audience of 1,313,255 people in Switzerland.

#232among Topic in Switzerland
#30in Food & Beverages

The average Meat fan in Switzerland is 42.9 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Aargau, Canton of Bern.

Top brand affinities include AutoScout24, Vegetarian cuisine, Cuisine, with strongest over-indexing on AutoScout24 (1.64× the country average).

Demographically, the Meat audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Meat fan in Switzerland is balanced, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AutoScout24.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Meat profile in Switzerland.

Audience size
1.3M
in Switzerland
Gender
52.3%♀
47.7% male
Age
42.9
average years
Country rank
#351
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+118%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

52.3% are female, 47.7% are male, average age 42.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Meat audience in Switzerland
MetricValue
Female52.3%
Male47.7%
Average age42.9
Estimated audience size1,313,255
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Meat audience in Switzerland
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Meat audience comes from Switzerland.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meat audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Meat fans by region: top regions in Switzerland
#RegionReachAffinity×
01Aargau~200K2.36×
02Canton of St. Gallen~100K1.54×
03Canton of Bern~200K1.43×
04Canton of Zürich~300K1.41×
05Luzern~80K1.40×
06Solothurn~40K1.30×
07Thurgau~40K1.22×
08Graubünden~40K1.17×
09Basel-Landschaft~40K1.17×
10Schwyz~20K1.12×
11Appenzell Ausserrhoden~6K1.04×
12Canton of Zug~20K1.03×
13Appenzell Innerrhoden~2K1.03×
14Basel-City~50K0.99×
15Canton of Obwalden~5K0.99×
16Uri~4K0.98×
17Canton of Glarus~5K0.97×
18Canton of Nidwalden~5K0.96×
19Schaffhausen~10K0.93×
20Jura~8K0.91×
21Valais~50K0.90×
22Canton of Geneva~80K0.88×
23Neuchatel~20K0.86×
24Vaud~100K0.83×
25Fribourg~40K0.83×
26Ticino~40K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01Vegetarian cuisineFood & Beverages3.81×
02Online food orderingFood & Beverages3.77×
03Vegan nutritionHealth3.21×
04Healthy foodHealth3.09×
05SeafoodFood & Beverages2.95×
06LunchFood & Beverages2.71×
07FoodieFood & Beverages2.60×
08Healthy habitsHealth2.60×
09Local foodFood & Beverages2.56×
10DinnerFood & Beverages2.56×
11Healthy dietHealth2.16×
12Italian cuisineFood & Beverages2.13×
13FruitFood & Beverages2.12×
14Organic foodFood & Beverages2.01×
15RecipesFood & Beverages1.87×
16BarbecueFood & Beverages1.84×
17EatingFood & Beverages1.84×
18CuisineFood & Beverages1.70×
19AutoScout24Cars & Mobility1.64×
20ManorShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.89×
PatriotismCONSERVATISM1.39×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Early Adopter MentalityPOWER0.96×
TravellingTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meat have in Switzerland?

Meat has an estimated audience of 1,313,255 people in Switzerland, concentrated in Canton of Zürich and Aargau.

02

What is the gender split and age of Meat fans?

52.3% of Meat fans are female, 47.7% are male, with an average age of 42.9 years.

03

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for AutoScout24 (1.64×), Vegetarian cuisine (3.81×), and Cuisine (1.7×) over the country average.

04

Where do Meat fans live in Switzerland?

Meat fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Aargau (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Vegetarian cuisine (3.81×), Cuisine (1.7×), Local food (2.56×), and Manor (1.62×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Switzerland

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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