Rascasse Audience Intelligence

Fruit Audience in Switzerland

A data profile of the people who buy, follow and care about Fruit in Switzerland — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 1,247,164 people in Switzerland.

#247among Topic in Switzerland
#31in Food & Beverages

Fruit has an estimated audience of 1,247,164 people in Switzerland. 61.8% are female, 38.2% are male, average age 42.0. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Real property, Conforama.

Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.56× the country average).

Demographically, the Fruit audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

The typical Fruit fan in Switzerland is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Coop.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fruit profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
61.8%♀
38.2% male
Age
42.0
average years
Country rank
#372
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

61.8% are female, 38.2% are male, average age 42.0.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Fruit audience in Switzerland
MetricValue
Female61.8%
Male38.2%
Average age42.0
Estimated audience size1,247,164
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Fruit audience in Switzerland
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Fruit audience comes from Switzerland.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden2.58×
02Western UnionBusiness & Career2.25×
03PastryFood & Beverages2.15×
04BreakfastFood & Beverages2.13×
05MeatFood & Beverages2.12×
06LunchFood & Beverages2.07×
07HornbachShopping2.02×
08Local foodFood & Beverages2.01×
09DinnerFood & Beverages1.82×
10FlowerHome & Garden1.80×
11MilkFood & Beverages1.75×
12DessertsFood & Beverages1.72×
13Organic foodFood & Beverages1.63×
14ElectronicsTechnology & Electronics1.58×
15CoopFood & Beverages1.56×
16FestivalMusic & Radio1.54×
17WeddingsKids & Family1.53×
18Swiss International Air LinesTravel & Leisure1.52×
19ConforamaHome & Garden1.52×
20WikipediaInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Community OrientationOPEN1.51×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Price SensitivityPREMIUM0.91×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Switzerland

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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