A data profile of the people who buy, follow and care about Fruit in Colombia — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 3,747,335 people in Colombia.
Fruit has an estimated audience of 3,747,335 people in Colombia. 57.9% are female, 42.1% are male, average age 36.0.
Demographically, the Fruit audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The key figures that characterise the Fruit profile in Colombia.
57.9% are female, 42.1% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.0 |
| Estimated audience size | 3,747,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Fruit audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Community Orientation | OPEN | 1.17× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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