Rascasse Audience Intelligence

Fruit Audience in Colombia

A data profile of the people who buy, follow and care about Fruit in Colombia — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 3,747,335 people in Colombia.

#250among Topic in Colombia
#21in Food & Beverages

Fruit has an estimated audience of 3,747,335 people in Colombia. 57.9% are female, 42.1% are male, average age 36.0.

Demographically, the Fruit audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fruit profile in Colombia.

Audience size
3.7M
in Colombia
Gender
57.9%
42.1% male
Age
36.0
average years
Country rank
#345
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

57.9% are female, 42.1% are male, average age 36.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Fruit audience in Colombia
MetricValue
Female57.9%
Male42.1%
Average age36.0
Estimated audience size3,747,335
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Fruit audience in Colombia
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Fruit audience comes from Colombia.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.30×
Community OrientationOPEN1.17×
MindfulnessBALANCE1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
SpiritualityBALANCE0.81×
Price SensitivityPREMIUM0.81×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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