Rascasse Audience Intelligence

Fruit Audience in Malaysia

A data profile of the people who buy, follow and care about Fruit in Malaysia — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 4,276,738 people in Malaysia.

#125among Topic in Malaysia
#16in Food & Beverages

The average Fruit fan in Malaysia is 38.9 years old, more female, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include Public bank, Vegetable, TVB, with strongest over-indexing on Public bank (1.51× the country average).

Demographically, the Fruit audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit fan in Malaysia is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Public bank.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fruit profile in Malaysia.

Audience size
4.3M
in Malaysia
Gender
56.7%♀
43.3% male
Age
38.9
average years
Country rank
#173
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

56.7% are female, 43.3% are male, average age 38.9.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Fruit audience in Malaysia
MetricValue
Female56.7%
Male43.3%
Average age38.9
Estimated audience size4,276,738
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Fruit audience in Malaysia
Age bracketShare%
16-1915%
20-2926%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Fruit audience comes from Malaysia.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Fruit fans by region: top regions in Malaysia
#RegionReachAffinity×
01Penang~400K1.48×
02Kuala Lumpur~1M1.36×
03Selangor~1.5M1.35×
04Johor~700K1.29×
05Perak~400K1.22×
06Malacca~200K1.15×
07Sabah~400K1.11×
08Kedah~300K1.10×
09Sarawak~400K1.09×
10Negeri Sembilan~200K1.05×
11Pahang~200K1.00×
12Labuan~30K0.79×
13Kelantan~200K0.78×
14Perlis~40K0.74×
15Terengganu~100K0.71×
16Putrajaya~20K0.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01TVBMovies & TV1.90×
02BrunchFood & Beverages1.90×
03Nanyang Siang PauNews1.90×
04Kwong Wah Yit PohNews1.90×
05PorridgeFood & Beverages1.90×
06Non-alcoholic beverageFood & Beverages1.90×
07Diet foodFood & Beverages1.90×
08Herbal teaFood & Beverages1.89×
09Pressure cookingHome & Garden1.89×
10EspressoFood & Beverages1.80×
11Blood vesselHealth1.78×
12TablewareFood & Beverages1.76×
13Spanish cuisineFood & Beverages1.75×
14Organic farmingFood & Beverages1.72×
15CupcakeFood & Beverages1.71×
16VegetableFood & Beverages1.67×
17HVACHome & Garden1.63×
18German cuisineFood & Beverages1.56×
19AmBankBusiness & Career1.54×
20Public bankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
Healthy LifestyleBALANCE1.18×
CreativityOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Social Media UsageJOY0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit have in Malaysia?

Fruit has an estimated audience of 4,276,738 people in Malaysia, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of Fruit fans?

56.7% of Fruit fans are female, 43.3% are male, with an average age of 38.9 years.

03

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Public bank (1.51×), Vegetable (1.67×), and TVB (1.9×) over the country average.

04

Where do Fruit fans live in Malaysia?

Fruit fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Vegetable (1.67×), TVB (1.9×), AmBank (1.54×), and Cupcake (1.71×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Malaysia

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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