Rascasse Audience Intelligence

Fruit Audience in Indonesia

A data profile of the people who buy, follow and care about Fruit in Indonesia — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 7,133,488 people in Indonesia.

#118among Topic in Indonesia
#10in Food & Beverages

Fruit has an estimated audience of 7,133,488 people in Indonesia. 57.5% are female, 42.5% are male, average age 33.3. Top brand affinities: Meat, Cholesterol, Kitchenware, Indonesian cuisine, Energy drinks.

Top brand affinities include Meat, Cholesterol, Kitchenware, with strongest over-indexing on Meat (1.59× the country average).

Demographically, the Fruit audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

The typical Fruit fan in Indonesia is more female, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Meat.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fruit profile in Indonesia.

Audience size
7.1M
in Indonesia
Gender
57.5%♀
42.5% male
Age
33.3
average years
Country rank
#167
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

57.5% are female, 42.5% are male, average age 33.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Fruit audience in Indonesia
MetricValue
Female57.5%
Male42.5%
Average age33.3
Estimated audience size7,133,488
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Fruit audience in Indonesia
Age bracketShare%
16-1926%
20-2933%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Fruit audience comes from Indonesia.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01Michael JacksonMusic & Radio2.16×
02Sewing machineHome & Garden2.15×
03Winter Olympic GamesSports2.06×
04Female entrepreneurBusiness & Career1.72×
05Electronic funds transferBusiness & Career1.71×
06Subscription business modelShopping1.69×
07Self-employmentBusiness & Career1.68×
08ReggaetonMusic & Radio1.67×
09Self-loveHealth1.66×
10CholesterolFood & Beverages1.65×
11Primary schoolKids & Family1.61×
12MeatFood & Beverages1.59×
13KitchenwareHome & Garden1.57×
14Astro (Malaysian satellite television)Movies & TV1.56×
15Powdered milkKids & Family1.55×
16SmoothieFood & Beverages1.55×
17Energy drinksFood & Beverages1.54×
18Indonesian cuisineFood & Beverages1.53×
19Organic farmingFood & Beverages1.52×
20Ice creamFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Quality AwarenessPREMIUM1.30×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Social Media UsageJOY0.89×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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