A data profile of the people who buy, follow and care about AmBank in Malaysia — modelled from more than twelve digital signal sources. AmBank has an estimated audience of 2,061,230 people in Malaysia.
The average AmBank fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include BSN, Public bank, Hong Leong Bank, with strongest over-indexing on BSN (2.53× the country average).
Demographically, the AmBank audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical AmBank fan in Malaysia is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for BSN.
The key figures that characterise the AmBank profile in Malaysia.
52.9% are female, 47.1% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.2 |
| Estimated audience size | 2,061,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide AmBank audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 85.5% |
| Indonesia | 3.0% |
| Singapore | 2.7% |
Where the AmBank audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.72× | |
| 02 | Johor | ~400K | 1.59× | |
| 03 | Penang | ~200K | 1.51× | |
| 04 | Selangor | ~800K | 1.38× | |
| 05 | Kuala Lumpur | ~500K | 1.24× | |
| 06 | Sabah | ~200K | 1.21× | |
| 07 | Negeri Sembilan | ~100K | 1.17× | |
| 08 | Perak | ~200K | 1.11× | |
| 09 | Malacca | ~70K | 0.93× | |
| 10 | Pahang | ~90K | 0.92× | |
| 11 | Kedah | ~100K | 0.81× | |
| 12 | Labuan | ~10K | 0.64× | |
| 13 | Putrajaya | ~6K | 0.58× | |
| 14 | Kelantan | ~50K | 0.53× | |
| 15 | Terengganu | ~50K | 0.53× | |
| 16 | Perlis | ~10K | 0.42× |
The strongest cross-interests of the AmBank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BSN | Health | 2.53× | ||
| 02 | Nonprofit organization | Politics & Society | 2.24× | ||
| 03 | Sin Chew Daily | News | 2.08× | ||
| 04 | TVB | Movies & TV | 2.00× | ||
| 05 | Hong Leong Bank | Business & Career | 1.97× | ||
| 06 | Public bank | Business & Career | 1.88× | ||
| 07 | Investment banking | Business & Career | 1.87× | ||
| 08 | Delivery (commerce) | Food & Beverages | 1.74× | ||
| 09 | Taste | Fashion & Accessoires | 1.74× | ||
| 10 | Bank Rakyat | Business & Career | 1.73× | ||
| 11 | Hair products | Beauty & Wellness | 1.61× | ||
| 12 | Hotels | Travel & Leisure | 1.58× | ||
| 13 | Jewelry | Fashion & Accessoires | 1.54× | ||
| 14 | Fruit | Food & Beverages | 1.54× | ||
| 15 | Peninsular Malaysia | Travel & Leisure | 1.53× | ||
| 16 | Medicine | Business & Career | 1.51× | ||
| 17 | Price | Shopping | 1.51× | ||
| 18 | Financial services | Business & Career | 1.51× | ||
| 19 | Education | Business & Career | 1.50× | ||
| 20 | Water | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Social Media Usage | JOY | 1.29× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Patriotism | CONSERVATISM | 1.14× |
AmBank's target market in Malaysia covers an estimated 2,061,230 people, concentrated in Selangor and Kuala Lumpur.
52.9% of the AmBank audience are female, 47.1% are male, with an average age of 39.2 years.
AmBank fans show strongest brand affinity for BSN (2.53×), Public bank (1.88×), and Hong Leong Bank (1.97×) over the country average.
AmBank fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond AmBank itself, the audience over-indexes on Public bank (1.88×), Hong Leong Bank (1.97×), Hair products (1.61×), and Hotels (1.58×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for AmBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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