A data profile of the people who buy, follow and care about Maybank in Malaysia — modelled from more than twelve digital signal sources. Maybank has an estimated audience of 7,521,100 people in Malaysia.
The average Maybank fan in Malaysia is 38.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Afrobeat, Celebrity Gossip, Chittagong, with strongest over-indexing on Afrobeat (2.1× the country average).
Demographically, the Maybank audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Maybank fan in Malaysia is balanced, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Afrobeat.
The key figures that characterise the Maybank profile in Malaysia.
52.8% are female, 47.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.2 |
| Estimated audience size | 7,521,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Maybank audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 64.5% |
| Indonesia | 14.5% |
| Singapore | 6.9% |
Where the Maybank audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3M | 1.32× | |
| 02 | Johor | ~1.5M | 1.32× | |
| 03 | Pahang | ~500K | 1.26× | |
| 04 | Malacca | ~300K | 1.19× | |
| 05 | Perak | ~700K | 1.18× | |
| 06 | Kuala Lumpur | ~1.5M | 1.14× | |
| 07 | Penang | ~500K | 1.09× | |
| 08 | Kedah | ~500K | 1.03× | |
| 09 | Negeri Sembilan | ~400K | 1.03× | |
| 10 | Sabah | ~700K | 0.96× | |
| 11 | Terengganu | ~300K | 0.94× | |
| 12 | Putrajaya | ~40K | 0.91× | |
| 13 | Sarawak | ~500K | 0.86× | |
| 14 | Kelantan | ~300K | 0.81× | |
| 15 | Perlis | ~50K | 0.51× | |
| 16 | Labuan | ~30K | 0.46× |
The strongest cross-interests of the Maybank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davido | Music & Radio | 2.42× | ||
| 02 | Film crew | Movie / TV Show / Series | 2.30× | ||
| 03 | Celebrity Gossip | News | 2.23× | ||
| 04 | Afrobeat | Music & Radio | 2.10× | ||
| 05 | CKay | Music & Radio | 2.10× | ||
| 06 | MKBHD | Internet & Social Media | 2.08× | ||
| 07 | Casey Neistat | Movies & TV | 2.08× | ||
| 08 | Tiwa Savage | Music & Radio | 1.76× | ||
| 09 | pioneer dj | Technology & Electronics | 1.71× | ||
| 10 | somoynews.tv | News | 1.69× | ||
| 11 | Giro | Cars & Mobility | 1.64× | ||
| 12 | Chittagong | Travel & Leisure | 1.60× | ||
| 13 | African diaspora culture | Politics & Society | 1.60× | ||
| 14 | Hollywood Stars | Movies & TV | 1.56× | ||
| 15 | Major Lazer | Music & Radio | 1.56× | ||
| 16 | Ekattor TV | Movies & TV | 1.56× | ||
| 17 | Wizkid (musician) | Music & Radio | 1.55× | ||
| 18 | Vaporwave | Music & Radio | 1.54× | ||
| 19 | Same-sex relationship | Politics & Society | 1.54× | ||
| 20 | Ekattor | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Individualism | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× |
Maybank's target market in Malaysia covers an estimated 7,521,100 people, concentrated in Selangor and Kuala Lumpur.
52.8% of the Maybank audience are female, 47.2% are male, with an average age of 38.2 years.
Maybank fans show strongest brand affinity for Afrobeat (2.1×), Celebrity Gossip (2.23×), and Chittagong (1.6×) over the country average.
Maybank fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Maybank itself, the audience over-indexes on Celebrity Gossip (2.23×), Chittagong (1.6×), Hollywood Stars (1.56×), and Davido (2.42×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Maybank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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