A data profile of the people who buy, follow and care about Bank Rakyat in Malaysia — modelled from more than twelve digital signal sources. Bank Rakyat has an estimated audience of 2,246,728 people in Malaysia.
The average Bank Rakyat fan in Malaysia is 38.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sabah.
Top brand affinities include BSN, Public bank, Hong Leong Bank, with strongest over-indexing on BSN (2.62× the country average).
Demographically, the Bank Rakyat audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bank Rakyat fan in Malaysia is balanced, around 38.3 years old, with strong Travelling tendencies and a notable affinity for BSN.
The key figures that characterise the Bank Rakyat profile in Malaysia.
54.5% are female, 45.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 38.3 |
| Estimated audience size | 2,246,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Bank Rakyat audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 96.5% |
| Singapore | 2.0% |
| China | 0.5% |
Where the Bank Rakyat audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~300K | 1.41× | |
| 02 | Terengganu | ~100K | 1.34× | |
| 03 | Putrajaya | ~20K | 1.33× | |
| 04 | Sarawak | ~200K | 1.30× | |
| 05 | Kelantan | ~100K | 1.24× | |
| 06 | Kedah | ~200K | 1.19× | |
| 07 | Pahang | ~100K | 1.09× | |
| 08 | Negeri Sembilan | ~100K | 0.96× | |
| 09 | Perlis | ~30K | 0.95× | |
| 10 | Perak | ~200K | 0.87× | |
| 11 | Malacca | ~70K | 0.85× | |
| 12 | Johor | ~200K | 0.81× | |
| 13 | Labuan | ~10K | 0.76× | |
| 14 | Kuala Lumpur | ~300K | 0.72× | |
| 15 | Selangor | ~400K | 0.66× | |
| 16 | Penang | ~80K | 0.55× |
The strongest cross-interests of the Bank Rakyat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BSN | Health | 2.62× | ||
| 02 | Sinar FM | Music & Radio | 2.08× | ||
| 03 | Hajjah | Travel & Leisure | 2.06× | ||
| 04 | Teacher education | Business & Career | 2.01× | ||
| 05 | Government | Politics & Society | 1.98× | ||
| 06 | Tabung Haji | Politics & Society | 1.81× | ||
| 07 | AmBank | Business & Career | 1.80× | ||
| 08 | Investment banking | Business & Career | 1.79× | ||
| 09 | HSBC | Business & Career | 1.75× | ||
| 10 | Kosmo! | News | 1.73× | ||
| 11 | Affin Bank | Business & Career | 1.69× | ||
| 12 | Islamic banking | Business & Career | 1.66× | ||
| 13 | Era FM | Music & Radio | 1.65× | ||
| 14 | Hong Leong Bank | Business & Career | 1.62× | ||
| 15 | RHB Bank | Business & Career | 1.62× | ||
| 16 | Retail banking | Business & Career | 1.60× | ||
| 17 | Islamic theology | Politics & Society | 1.59× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.52× | ||
| 19 | Umrah | Politics & Society | 1.52× | ||
| 20 | Public bank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.33× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Social Media Usage | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.04× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Family Orientation | CONSERVATISM | 1.12× |
Bank Rakyat's target market in Malaysia covers an estimated 2,246,728 people, concentrated in Selangor and Kuala Lumpur.
54.5% of the Bank Rakyat audience are female, 45.5% are male, with an average age of 38.3 years.
Bank Rakyat fans show strongest brand affinity for BSN (2.62×), Public bank (1.5×), and Hong Leong Bank (1.62×) over the country average.
Bank Rakyat fans in Malaysia are most concentrated in Selangor (reach ~400K), Kuala Lumpur (reach ~300K), and Sabah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bank Rakyat itself, the audience over-indexes on Public bank (1.5×), Hong Leong Bank (1.62×), Sinar FM (2.08×), and Kosmo! (1.73×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bank Rakyat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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