A data profile of the people who buy, follow and care about RHB Bank in Malaysia — modelled from more than twelve digital signal sources. RHB Bank has an estimated audience of 2,121,245 people in Malaysia.
The average RHB Bank fan in Malaysia is 40.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Johor, Kuala Lumpur.
Top brand affinities include BSN, Nepalgunj, Cricbuzz, with strongest over-indexing on BSN (1.91× the country average).
Demographically, the RHB Bank audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical RHB Bank fan in Malaysia is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for BSN.
The key figures that characterise the RHB Bank profile in Malaysia.
50.2% are female, 49.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 40.8 |
| Estimated audience size | 2,121,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide RHB Bank audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 83.0% |
| Singapore | 7.5% |
| Thailand | 2.3% |
Where the RHB Bank audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~500K | 1.73× | |
| 02 | Sarawak | ~300K | 1.68× | |
| 03 | Penang | ~200K | 1.25× | |
| 04 | Selangor | ~700K | 1.23× | |
| 05 | Sabah | ~200K | 1.17× | |
| 06 | Kuala Lumpur | ~400K | 1.07× | |
| 07 | Kedah | ~100K | 1.03× | |
| 08 | Perak | ~200K | 1.00× | |
| 09 | Malacca | ~70K | 0.89× | |
| 10 | Pahang | ~90K | 0.84× | |
| 11 | Negeri Sembilan | ~80K | 0.81× | |
| 12 | Labuan | ~10K | 0.81× | |
| 13 | Terengganu | ~70K | 0.77× | |
| 14 | Kelantan | ~70K | 0.68× | |
| 15 | Putrajaya | ~7K | 0.61× | |
| 16 | Perlis | ~20K | 0.60× |
The strongest cross-interests of the RHB Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chittagong | Travel & Leisure | 2.39× | ||
| 02 | Dhanush | Movies & TV | 2.34× | ||
| 03 | Dhaka Division | Travel & Leisure | 2.20× | ||
| 04 | Bhojpuri language | Politics & Society | 2.15× | ||
| 05 | Prime Minister of Bangladesh | Politics & Society | 2.08× | ||
| 06 | Indo-Iranian languages | Politics & Society | 2.02× | ||
| 07 | Hayley Atwell | Movies & TV | 1.99× | ||
| 08 | BSN | Health | 1.91× | ||
| 09 | Forgiveness | Politics & Society | 1.84× | ||
| 10 | Guardians of the Galaxy (film) | Movies & TV | 1.83× | ||
| 11 | West Bengal | Travel & Leisure | 1.81× | ||
| 12 | Savings bank | Business & Career | 1.70× | ||
| 13 | Assam | Travel & Leisure | 1.66× | ||
| 14 | Cricbuzz | Sports | 1.62× | ||
| 15 | Orphan | Kids & Family | 1.61× | ||
| 16 | Nepalgunj | Travel & Leisure | 1.60× | ||
| 17 | Diabetes mellitus type 2 awareness | Health | 1.59× | ||
| 18 | Commercial bank | Business & Career | 1.59× | ||
| 19 | Dinajpur District, Bangladesh | Travel & Leisure | 1.55× | ||
| 20 | United Overseas Bank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Family Orientation | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Individualism | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.92× |
RHB Bank's target market in Malaysia covers an estimated 2,121,245 people, concentrated in Selangor and Johor.
50.2% of the RHB Bank audience are female, 49.8% are male, with an average age of 40.8 years.
RHB Bank fans show strongest brand affinity for BSN (1.91×), Nepalgunj (1.6×), and Cricbuzz (1.62×) over the country average.
RHB Bank fans in Malaysia are most concentrated in Selangor (reach ~700K), Johor (reach ~500K), and Kuala Lumpur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond RHB Bank itself, the audience over-indexes on Nepalgunj (1.6×), Cricbuzz (1.62×), Bhojpuri language (2.15×), and Dhanush (2.34×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for RHB Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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