A data profile of the people who buy, follow and care about Healthy habits in Switzerland — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 1,001,468 people in Switzerland.
Healthy habits has an estimated audience of 1,001,468 people in Switzerland. 65.5% are female, 34.5% are male, average age 37.3. Top brand affinities: AutoScout24, Aldi, Moisturizer, Meat, Breakfast.
Top brand affinities include AutoScout24, Aldi, Moisturizer, with strongest over-indexing on AutoScout24 (2.1× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Healthy habits fan in Switzerland is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Healthy habits profile in Switzerland.
65.5% are female, 34.5% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.3 |
| Estimated audience size | 1,001,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Healthy habits audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moisturizer | Home & Garden | 5.00× | ||
| 02 | High-intensity interval training | Sports | 4.32× | ||
| 03 | Sunday Brunch | Kids & Family | 3.31× | ||
| 04 | Natural foods | Food & Beverages | 3.28× | ||
| 05 | Lunch | Food & Beverages | 3.11× | ||
| 06 | Breakfast | Food & Beverages | 3.08× | ||
| 07 | Mascara | Beauty & Wellness | 2.84× | ||
| 08 | Hair coloring | Beauty & Wellness | 2.78× | ||
| 09 | Meat | Food & Beverages | 2.60× | ||
| 10 | Dinner | Food & Beverages | 2.43× | ||
| 11 | Crochet | Home & Garden | 2.27× | ||
| 12 | Drop shipping | Shopping | 2.20× | ||
| 13 | Aldi | Shopping | 2.19× | ||
| 14 | Lingerie | Fashion & Accessoires | 2.16× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.10× | ||
| 16 | Musical theatre | Movies & TV | 2.08× | ||
| 17 | Digital photography | Business & Career | 2.00× | ||
| 18 | Pastry | Food & Beverages | 1.96× | ||
| 19 | Nike | Fashion & Accessoires | 1.95× | ||
| 20 | Milk | Food & Beverages | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Community Orientation | OPEN | 0.70× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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