A data profile of the people who buy, follow and care about Nike in Switzerland — modelled from more than twelve digital signal sources. Nike has an estimated audience of 908,122 people in Switzerland.
The average Nike fan in Switzerland is 38.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Sportswear (fashion), Sports equipment, FIFA World Cup, with strongest over-indexing on Sportswear (fashion) (7.13× the country average).
Demographically, the Nike audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Nike fan in Switzerland is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Sportswear (fashion).
The key figures that characterise the Nike profile in Switzerland.
54.0% are female, 46.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.3 |
| Estimated audience size | 908,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Nike audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 1.86× | |
| 02 | Canton of Geneva | ~100K | 1.65× | |
| 03 | Valais | ~60K | 1.57× | |
| 04 | Ticino | ~50K | 1.43× | |
| 05 | Fribourg | ~50K | 1.39× | |
| 06 | Canton of Zürich | ~200K | 1.35× | |
| 07 | Neuchatel | ~20K | 1.30× | |
| 08 | Canton of Bern | ~100K | 1.23× | |
| 09 | Aargau | ~60K | 1.11× | |
| 10 | Basel-City | ~40K | 1.11× | |
| 11 | Canton of St. Gallen | ~50K | 1.05× | |
| 12 | Luzern | ~40K | 1.04× | |
| 13 | Basel-Landschaft | ~20K | 1.02× | |
| 14 | Thurgau | ~20K | 1.00× | |
| 15 | Graubünden | ~20K | 0.98× | |
| 16 | Jura | ~6K | 0.98× | |
| 17 | Solothurn | ~20K | 0.92× | |
| 18 | Canton of Zug | ~10K | 0.86× | |
| 19 | Schwyz | ~10K | 0.77× | |
| 20 | Schaffhausen | ~6K | 0.75× | |
| 21 | Canton of Glarus | ~2K | 0.58× | |
| 22 | Appenzell Ausserrhoden | ~2K | 0.57× | |
| 23 | Canton of Obwalden | ~2K | 0.57× | |
| 24 | Canton of Nidwalden | ~2K | 0.57× | |
| 25 | Uri | ~2K | 0.55× | |
| 26 | Appenzell Innerrhoden | <1K | 0.54× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 7.13× | ||
| 02 | Puma | Fashion & Accessoires | 5.52× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 5.11× | ||
| 04 | Reebok | Fashion & Accessoires | 4.98× | ||
| 05 | ASICS | Fashion & Accessoires | 4.96× | ||
| 06 | Converse | Fashion & Accessoires | 4.77× | ||
| 07 | Sports equipment | Sports | 4.42× | ||
| 08 | StockX | Shopping | 4.30× | ||
| 09 | Uniqlo | Shopping | 3.90× | ||
| 10 | New Balance | Fashion & Accessoires | 3.89× | ||
| 11 | Streetwear | Fashion & Accessoires | 3.21× | ||
| 12 | Adidas | Fashion & Accessoires | 2.87× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 2.68× | ||
| 14 | Sneakers (footwear) | Fashion & Accessoires | 2.58× | ||
| 15 | Zara | Shopping | 2.37× | ||
| 16 | Louis Vuitton | Fashion & Accessoires | 2.18× | ||
| 17 | TikTok | Internet & Social Media | 1.72× | ||
| 18 | FIFA World Cup | Sports | 1.70× | ||
| 19 | H&M | Shopping | 1.69× | ||
| 20 | Spotify | Internet & Social Media | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.18× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Need for Security | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Sustainability | BALANCE | 0.84× |
Nike's target market in Switzerland covers an estimated 908,122 people, concentrated in Canton of Zürich and Vaud.
54.0% of the Nike audience are female, 46.0% are male, with an average age of 38.3 years.
Nike fans show strongest brand affinity for Sportswear (fashion) (7.13×), Sports equipment (4.42×), and FIFA World Cup (1.7×) over the country average.
Nike fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on Sports equipment (4.42×), FIFA World Cup (1.7×), Sneaker collecting (5.11×), and Uniqlo (3.9×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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