A data profile of the people who buy, follow and care about Creativity in Switzerland — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 1,733,291 people in Switzerland.
Creativity has an estimated audience of 1,733,291 people in Switzerland. 61.4% are female, 38.6% are male, average age 44.1. Top brand affinities: Coop, Conforama, Swiss International Air Lines, Hornbach, Pets.
Top brand affinities include Coop, Conforama, Swiss International Air Lines, with strongest over-indexing on Coop (1.82× the country average).
Demographically, the Creativity audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Creativity fan in Switzerland is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Creativity profile in Switzerland.
61.4% are female, 38.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.1 |
| Estimated audience size | 1,733,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Creativity audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.26× | ||
| 02 | Drawing | Home & Garden | 2.21× | ||
| 03 | Conforama | Home & Garden | 1.90× | ||
| 04 | Wikipedia | Internet & Social Media | 1.86× | ||
| 05 | Toys | Games | 1.86× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 07 | Festival | Music & Radio | 1.84× | ||
| 08 | Desserts | Food & Beverages | 1.83× | ||
| 09 | Coop | Food & Beverages | 1.82× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.78× | ||
| 11 | Psychology | Business & Career | 1.74× | ||
| 12 | Spas | Beauty & Wellness | 1.70× | ||
| 13 | Mobile phones | Technology & Electronics | 1.68× | ||
| 14 | Happiness | Health | 1.66× | ||
| 15 | Kitchen | Home & Garden | 1.63× | ||
| 16 | Education | Business & Career | 1.59× | ||
| 17 | Dogs | Pets & Animals | 1.59× | ||
| 18 | Concerts | Music & Radio | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Extroversion | THRILL | 1.55× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.