A data profile of the people who buy, follow and care about Creativity in Malaysia — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 2,141,390 people in Malaysia.
The average Creativity fan in Malaysia is 37.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Innovation, HVAC, Digital art, with strongest over-indexing on Innovation (1.59× the country average).
Demographically, the Creativity audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Creativity fan in Malaysia is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Innovation.
The key figures that characterise the Creativity profile in Malaysia.
54.2% are female, 45.8% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.4 |
| Estimated audience size | 2,141,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Creativity audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
Where the Creativity audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~800K | 1.40× | |
| 02 | Kuala Lumpur | ~500K | 1.37× | |
| 03 | Johor | ~400K | 1.35× | |
| 04 | Penang | ~200K | 1.25× | |
| 05 | Perak | ~200K | 1.11× | |
| 06 | Negeri Sembilan | ~100K | 1.07× | |
| 07 | Sarawak | ~200K | 1.06× | |
| 08 | Malacca | ~80K | 1.05× | |
| 09 | Sabah | ~200K | 0.97× | |
| 10 | Labuan | ~20K | 0.96× | |
| 11 | Kedah | ~100K | 0.94× | |
| 12 | Perlis | ~30K | 0.94× | |
| 13 | Pahang | ~90K | 0.92× | |
| 14 | Putrajaya | ~10K | 0.91× | |
| 15 | Terengganu | ~80K | 0.88× | |
| 16 | Kelantan | ~90K | 0.87× |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 2.16× | ||
| 02 | Digital art | Arts & Culture | 1.90× | ||
| 03 | Chandelier | Home & Garden | 1.90× | ||
| 04 | Business card | Business & Career | 1.84× | ||
| 05 | Google Street View | Internet & Social Media | 1.83× | ||
| 06 | Book discussion club | Literature | 1.81× | ||
| 07 | Anime convention | Literature | 1.69× | ||
| 08 | Graphic novel | Literature | 1.68× | ||
| 09 | HVAC | Home & Garden | 1.67× | ||
| 10 | Origami | Kids & Family | 1.64× | ||
| 11 | Honda HR-V | Cars & Mobility | 1.62× | ||
| 12 | Innovation | Business & Career | 1.59× | ||
| 13 | 100 metres | Sports | 1.59× | ||
| 14 | Statistics | Business & Career | 1.54× | ||
| 15 | Watercolor painting | Arts & Culture | 1.53× | ||
| 16 | 3D printing | Technology & Electronics | 1.52× | ||
| 17 | Public administration | Business & Career | 1.52× | ||
| 18 | Lace wig | Beauty & Wellness | 1.52× | ||
| 19 | Abstract art | Arts & Culture | 1.50× | ||
| 20 | Keychain | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.25× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Individualism | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.92× |
Creativity has an estimated audience of 2,141,390 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.2% of Creativity fans are female, 45.8% are male, with an average age of 37.4 years.
Creativity fans show strongest brand affinity for Innovation (1.59×), HVAC (1.67×), and Digital art (1.9×) over the country average.
Creativity fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Creativity itself, the audience over-indexes on HVAC (1.67×), Digital art (1.9×), Political science (2.16×), and Anime convention (1.69×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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