A data profile of the people who buy, follow and care about Creativity in Australia — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 5,832,602 people in Australia.
Creativity has an estimated audience of 5,832,602 people in Australia. 64.7% are female, 35.3% are male, average age 43.3. Top brand affinities: Fine art, Art exhibition, Innovation, Quilting, Jason Bateman.
Top brand affinities include Fine art, Art exhibition, Innovation, with strongest over-indexing on Fine art (1.5× the country average).
Demographically, the Creativity audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Creativity fan in Australia is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Fine art.
The key figures that characterise the Creativity profile in Australia.
64.7% are female, 35.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 43.3 |
| Estimated audience size | 5,832,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Creativity audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Stone | Movies & TV | 1.93× | ||
| 02 | Surrealism | Arts & Culture | 1.88× | ||
| 03 | Art exhibition | Arts & Culture | 1.70× | ||
| 04 | Mayim Bialik | Movies & TV | 1.70× | ||
| 05 | Demi Moore | Movies & TV | 1.68× | ||
| 06 | Leonardo da Vinci | Arts & Culture | 1.67× | ||
| 07 | Michelangelo | Arts & Culture | 1.67× | ||
| 08 | Vincent van Gogh | Arts & Culture | 1.63× | ||
| 09 | Drew Barrymore | Movies & TV | 1.62× | ||
| 10 | Quilting | Home & Garden | 1.57× | ||
| 11 | Maggie Smith | Movies & TV | 1.57× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.55× | ||
| 13 | Tablecloth | Home & Garden | 1.54× | ||
| 14 | Rebel Wilson | Movies & TV | 1.53× | ||
| 15 | Innovation | Business & Career | 1.52× | ||
| 16 | Jason Bateman | Movies & TV | 1.52× | ||
| 17 | Medicinal plants | Health | 1.52× | ||
| 18 | Olivia Colman | Movies & TV | 1.51× | ||
| 19 | Nathan Fillion | Movies & TV | 1.51× | ||
| 20 | Fine art | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.21× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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