A data profile of the people who buy, follow and care about Creativity in Denmark — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 1,356,936 people in Denmark.
Creativity has an estimated audience of 1,356,936 people in Denmark. 65.4% are female, 34.6% are male, average age 46.5. Top brand affinities: Toys, Concerts, Hairstyle, Novo Nordisk, Fine art.
Top brand affinities include Toys, Concerts, Hairstyle, with strongest over-indexing on Toys (1.61× the country average).
Demographically, the Creativity audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Creativity fan in Denmark is more female, around 46.5 years old, with strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Creativity profile in Denmark.
65.4% are female, 34.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.5 |
| Estimated audience size | 1,356,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Creativity audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 1.85× | ||
| 02 | Hairstyle | Beauty & Wellness | 1.78× | ||
| 03 | Contemporary art | Arts & Culture | 1.75× | ||
| 04 | Drawing | Home & Garden | 1.73× | ||
| 05 | Fine art | Business & Career | 1.70× | ||
| 06 | Self-esteem | Health | 1.67× | ||
| 07 | Toys | Games | 1.61× | ||
| 08 | Novo Nordisk | Health | 1.61× | ||
| 09 | Innovation | Business & Career | 1.60× | ||
| 10 | Flea market | Home & Garden | 1.60× | ||
| 11 | Uniqlo | Shopping | 1.57× | ||
| 12 | Musical theatre | Movies & TV | 1.56× | ||
| 13 | Renovation | Home & Garden | 1.55× | ||
| 14 | Concerts | Music & Radio | 1.53× | ||
| 15 | Kindergarten | Kids & Family | 1.53× | ||
| 16 | Fiction books | Literature | 1.53× | ||
| 17 | Digital photography | Business & Career | 1.53× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 19 | Roskilde Festival | Music & Radio | 1.52× | ||
| 20 | Brewery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.54× | |
| Community Orientation | OPEN | 1.39× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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