A data profile of the people who buy, follow and care about Creativity in Sweden — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 1,761,659 people in Sweden.
Creativity has an estimated audience of 1,761,659 people in Sweden. 62.5% are female, 37.5% are male, average age 46.1. Top brand affinities: Elgiganten, Swedbank, Google, Dogs, Happiness.
Top brand affinities include Elgiganten, Swedbank, Google, with strongest over-indexing on Elgiganten (1.63× the country average).
Demographically, the Creativity audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Creativity fan in Sweden is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Creativity profile in Sweden.
62.5% are female, 37.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.1 |
| Estimated audience size | 1,761,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Creativity audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.56× | ||
| 02 | Art exhibition | Arts & Culture | 2.35× | ||
| 03 | Fiction books | Literature | 2.25× | ||
| 04 | Drawing | Home & Garden | 2.25× | ||
| 05 | Contemporary art | Arts & Culture | 2.19× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.10× | ||
| 07 | Fine art | Business & Career | 2.02× | ||
| 08 | Happiness | Health | 1.98× | ||
| 09 | Hair products | Beauty & Wellness | 1.96× | ||
| 10 | Modern architecture | Arts & Culture | 1.94× | ||
| 11 | Dogs | Pets & Animals | 1.87× | ||
| 12 | Meat | Food & Beverages | 1.77× | ||
| 13 | Bars | Travel & Leisure | 1.76× | ||
| 14 | Celebrity | Movies & TV | 1.76× | ||
| 15 | Internet & Social Media | 1.74× | |||
| 16 | Elgiganten | Shopping | 1.63× | ||
| 17 | Video games | Games | 1.61× | ||
| 18 | Shoes | Fashion & Accessoires | 1.59× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Swedbank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.83× | |
| Community Orientation | OPEN | 1.69× | |
| Early Adopter Mentality | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 1.01× | |
| Quality Awareness | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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