A data profile of the people who buy, follow and care about Creativity in Finland — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 740,624 people in Finland.
Creativity has an estimated audience of 740,624 people in Finland. 69.8% are female, 30.2% are male, average age 46.5. Top brand affinities: Google, Finnair, Happiness, Nature, WhatsApp.
Top brand affinities include Google, Finnair, Happiness, with strongest over-indexing on Google (1.63× the country average).
Demographically, the Creativity audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Creativity fan in Finland is more female, around 46.5 years old, with strong Extroversion tendencies and a notable affinity for Google.
The key figures that characterise the Creativity profile in Finland.
69.8% are female, 30.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 46.5 |
| Estimated audience size | 740,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Creativity audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 2.58× | ||
| 02 | Fiction books | Literature | 2.24× | ||
| 03 | Instant messaging | Internet & Social Media | 2.18× | ||
| 04 | Contemporary art | Arts & Culture | 2.13× | ||
| 05 | Hair products | Beauty & Wellness | 2.00× | ||
| 06 | Happiness | Health | 1.92× | ||
| 07 | Wikipedia | Internet & Social Media | 1.88× | ||
| 08 | Dogs | Pets & Animals | 1.86× | ||
| 09 | Internet & Social Media | 1.83× | |||
| 10 | Finnair | Travel & Leisure | 1.74× | ||
| 11 | Valtteri Bottas | Sports | 1.71× | ||
| 12 | Spas | Beauty & Wellness | 1.67× | ||
| 13 | Shoes | Fashion & Accessoires | 1.66× | ||
| 14 | Video games | Games | 1.66× | ||
| 15 | Danske Bank | Business & Career | 1.64× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Kitchen | Home & Garden | 1.63× | ||
| 18 | Nature | Home & Garden | 1.59× | ||
| 19 | Apartment | Business & Career | 1.54× | ||
| 20 | Stockmann | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.74× | |
| Community Orientation | OPEN | 1.68× | |
| Early Adopter Mentality | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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