A data profile of the people who buy, follow and care about Contemporary art in Finland — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 640,473 people in Finland.
Contemporary art has an estimated audience of 640,473 people in Finland. 73.1% are female, 26.9% are male, average age 42.1. Top brand affinities: Modern art, Art exhibition, Fine art, Movies, Pets.
Top brand affinities include Modern art, Art exhibition, Fine art, with strongest over-indexing on Modern art (4.04× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Contemporary art fan in Finland is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Contemporary art profile in Finland.
73.1% are female, 26.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 42.1 |
| Estimated audience size | 640,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Contemporary art audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern art | Arts & Culture | 4.04× | ||
| 02 | Abstract art | Arts & Culture | 3.84× | ||
| 03 | Art exhibition | Arts & Culture | 3.82× | ||
| 04 | Oil painting | Arts & Culture | 3.66× | ||
| 05 | Watercolor painting | Arts & Culture | 3.54× | ||
| 06 | Digital art | Arts & Culture | 3.47× | ||
| 07 | Fine art | Business & Career | 3.33× | ||
| 08 | Illustration | Arts & Culture | 3.08× | ||
| 09 | Art museum | Arts & Culture | 2.64× | ||
| 10 | Drawing | Home & Garden | 2.48× | ||
| 11 | Handmade | Home & Garden | 2.45× | ||
| 12 | Museum | Arts & Culture | 2.27× | ||
| 13 | Creativity | Home & Garden | 2.13× | ||
| 14 | Graphic design | Business & Career | 2.13× | ||
| 15 | Nature photography | Technology & Electronics | 2.04× | ||
| 16 | Outdoor enthusiast | Sports | 1.87× | ||
| 17 | Movies | Movies & TV | 1.64× | ||
| 18 | Handicraft | Home & Garden | 1.58× | ||
| 19 | Pets | Pets & Animals | 1.57× | ||
| 20 | Crafts | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.56× | |
| Urban Lifestyle | OPEN | 0.59× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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