A data profile of the people who buy, follow and care about Creativity in Indonesia — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 3,290,148 people in Indonesia.
Creativity has an estimated audience of 3,290,148 people in Indonesia. 44.0% are female, 56.0% are male, average age 34.3. Top brand affinities: Slot machine, Telegram, Online poker, Baby food, Meat.
Top brand affinities include Slot machine, Telegram, Online poker, with strongest over-indexing on Slot machine (1.96× the country average).
Demographically, the Creativity audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Creativity fan in Indonesia is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Creativity profile in Indonesia.
44.0% are female, 56.0% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 34.3 |
| Estimated audience size | 3,290,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 33% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Creativity audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 2.13× | ||
| 02 | Baby food | Kids & Family | 2.04× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.03× | ||
| 04 | Slot machine | Games | 1.96× | ||
| 05 | Flower bouquet | Home & Garden | 1.90× | ||
| 06 | Indonesian cuisine | Food & Beverages | 1.86× | ||
| 07 | Telegram | Internet & Social Media | 1.79× | ||
| 08 | Online poker | Games | 1.77× | ||
| 09 | Coffee roasting | Food & Beverages | 1.76× | ||
| 10 | Ice cream | Food & Beverages | 1.76× | ||
| 11 | Self-employment | Business & Career | 1.76× | ||
| 12 | Washing machine | Home & Garden | 1.71× | ||
| 13 | FC Bayern Munich | Sports | 1.64× | ||
| 14 | Eyelash | Beauty & Wellness | 1.63× | ||
| 15 | Charity and causes | Business & Career | 1.61× | ||
| 16 | Sneaker collecting | Fashion & Accessoires | 1.59× | ||
| 17 | Linux | Technology & Electronics | 1.52× | ||
| 18 | Massively multiplayer online games | Games | 1.51× | ||
| 19 | BTS | Music & Radio | 1.51× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Pet Ownership | JOY | 1.43× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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