A data profile of the people who buy, follow and care about Art exhibition in Switzerland — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 1,036,621 people in Switzerland.
The average Art exhibition fan in Switzerland is 41.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Modern art, Abstract art, Contemporary art, with strongest over-indexing on Modern art (4.03× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical Art exhibition fan in Switzerland is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Art exhibition profile in Switzerland.
59.8% are female, 40.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.3 |
| Estimated audience size | 1,036,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Art exhibition audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~4K | 1.21× | |
| 02 | Canton of Nidwalden | ~5K | 1.19× | |
| 03 | Appenzell Ausserrhoden | ~5K | 1.16× | |
| 04 | Canton of Zug | ~10K | 1.12× | |
| 05 | Schwyz | ~20K | 1.11× | |
| 06 | Schaffhausen | ~9K | 1.07× | |
| 07 | Graubünden | ~30K | 1.03× | |
| 08 | Solothurn | ~30K | 1.01× | |
| 09 | Thurgau | ~30K | 0.99× | |
| 10 | Basel-Landschaft | ~20K | 0.99× | |
| 11 | Basel-City | ~40K | 0.97× | |
| 12 | Fribourg | ~40K | 0.97× | |
| 13 | Valais | ~40K | 0.95× | |
| 14 | Luzern | ~40K | 0.93× | |
| 15 | Canton of St. Gallen | ~50K | 0.92× | |
| 16 | Ticino | ~40K | 0.91× | |
| 17 | Aargau | ~60K | 0.90× | |
| 18 | Canton of Geneva | ~60K | 0.89× | |
| 19 | Canton of Bern | ~90K | 0.85× | |
| 20 | Vaud | ~90K | 0.85× | |
| 21 | Canton of Zürich | ~100K | 0.78× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abstract art | Arts & Culture | 4.52× | ||
| 02 | Oil painting | Arts & Culture | 4.52× | ||
| 03 | Modern art | Arts & Culture | 4.03× | ||
| 04 | Digital illustration | Arts & Culture | 3.39× | ||
| 05 | Paint | Home & Garden | 3.32× | ||
| 06 | Watercolor painting | Arts & Culture | 3.29× | ||
| 07 | Cultural history | Arts & Culture | 3.12× | ||
| 08 | Contemporary art | Arts & Culture | 3.08× | ||
| 09 | Art museum | Arts & Culture | 3.00× | ||
| 10 | Digital art | Arts & Culture | 2.97× | ||
| 11 | Illustration | Arts & Culture | 2.94× | ||
| 12 | Fine art | Business & Career | 2.87× | ||
| 13 | Museum | Arts & Culture | 2.39× | ||
| 14 | Home Design | Home & Garden | 2.22× | ||
| 15 | Home construction | Home & Garden | 2.19× | ||
| 16 | Home repair | Home & Garden | 2.19× | ||
| 17 | Self-love | Health | 2.08× | ||
| 18 | Graphic design | Business & Career | 1.87× | ||
| 19 | Creativity | Home & Garden | 1.73× | ||
| 20 | Home improvement | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.87× | |
| Travelling | THRILL | 1.02× |
Art exhibition has an estimated audience of 1,036,621 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
59.8% of Art exhibition fans are female, 40.2% are male, with an average age of 41.3 years.
Art exhibition fans show strongest brand affinity for Modern art (4.03×), Abstract art (4.52×), and Contemporary art (3.08×) over the country average.
Art exhibition fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~90K), and Vaud (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Abstract art (4.52×), Contemporary art (3.08×), Oil painting (4.52×), and Art museum (3.0×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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