A data profile of the people who buy, follow and care about Pet food in Indonesia — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 2,315,293 people in Indonesia.
The average Pet food fan in Indonesia is 37.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Local food, Allkpop, Dogs, with strongest over-indexing on Local food (1.8× the country average).
Demographically, the Pet food audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Pet food fan in Indonesia is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Local food.
The key figures that characterise the Pet food profile in Indonesia.
43.8% are female, 56.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 37.2 |
| Estimated audience size | 2,315,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Pet food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~70K | 1.55× | |
| 02 | Jakarta | ~200K | 1.18× | |
| 03 | Bangka-Belitung Islands | ~10K | 1.08× | |
| 04 | Gorontalo (disambiguation)(2) | ~10K | 1.05× | |
| 05 | Bengkulu | ~20K | 1.04× | |
| 06 | Papua (province) | ~10K | 1.04× | |
| 07 | West Papua | ~8K | 1.04× | |
| 08 | Southeast Sulawesi | ~20K | 1.02× | |
| 09 | Maluku | ~10K | 1.02× | |
| 10 | Banten | ~90K | 1.01× | |
| 11 | North Sulawesi | ~30K | 1.01× | |
| 12 | Central Sulawesi | ~20K | 1.01× | |
| 13 | Central Kalimantan | ~20K | 1.01× | |
| 14 | West Sulawesi | ~10K | 1.01× | |
| 15 | Jambi | ~30K | 1.00× | |
| 16 | North Maluku | ~8K | 1.00× | |
| 17 | Riau Islands | ~20K | 0.99× | |
| 18 | North Kalimantan | ~7K | 0.99× | |
| 19 | West Nusa Tenggara | ~30K | 0.98× | |
| 20 | South Sumatra | ~50K | 0.97× | |
| 21 | East Nusa Tenggara | ~20K | 0.97× | |
| 22 | West Kalimantan | ~30K | 0.96× | |
| 23 | Aceh | ~30K | 0.96× | |
| 24 | South Kalimantan | ~30K | 0.96× | |
| 25 | West Sumatra | ~40K | 0.95× | |
| 26 | Riau | ~50K | 0.94× | |
| 27 | Lampung | ~40K | 0.94× | |
| 28 | Special Region of Yogyakarta | ~40K | 0.94× | |
| 29 | East Kalimantan | ~40K | 0.94× | |
| 30 | South Sulawesi | ~60K | 0.92× | |
| 31 | North Sumatra | ~100K | 0.89× | |
| 32 | East Java | ~200K | 0.87× | |
| 33 | Central Java | ~200K | 0.87× | |
| 34 | West Java | ~300K | 0.74× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cat food | Pets & Animals | 2.97× | ||
| 02 | BTS | Music & Radio | 2.33× | ||
| 03 | Allkpop | Music & Radio | 2.30× | ||
| 04 | Girls' Generation | Music & Radio | 2.21× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 1.99× | ||
| 06 | Anime and manga fandom | Literature | 1.93× | ||
| 07 | Non-fiction books | Literature | 1.92× | ||
| 08 | Local food | Food & Beverages | 1.80× | ||
| 09 | Facial care | Beauty & Wellness | 1.77× | ||
| 10 | Dogs | Pets & Animals | 1.75× | ||
| 11 | Bridesmaid | Kids & Family | 1.65× | ||
| 12 | Purchase discount | Shopping | 1.62× | ||
| 13 | Toko Baju | Shopping | 1.60× | ||
| 14 | Cardigan (sweater) | Fashion & Accessoires | 1.59× | ||
| 15 | Gift shop | Home & Garden | 1.59× | ||
| 16 | Online food ordering | Food & Beverages | 1.57× | ||
| 17 | Shawl | Fashion & Accessoires | 1.55× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.55× | ||
| 19 | Beauty & Fashion | Beauty & Wellness | 1.55× | ||
| 20 | Outerwear | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Travelling | THRILL | 1.41× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.55× | |
| Risk Appetite | THRILL | 0.56× | |
| Design Affinity | PREMIUM | 0.65× |
Pet food has an estimated audience of 2,315,293 people in Indonesia, concentrated in West Java and Jakarta.
43.8% of Pet food fans are female, 56.2% are male, with an average age of 37.2 years.
Pet food fans show strongest brand affinity for Local food (1.8×), Allkpop (2.3×), and Dogs (1.75×) over the country average.
Pet food fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~200K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Allkpop (2.3×), Dogs (1.75×), Makeup Tutorials (1.99×), and Shawl (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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