A data profile of the people who buy, follow and care about Gift shop in Indonesia — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,547,508 people in Indonesia.
Gift shop has an estimated audience of 3,547,508 people in Indonesia. 61.0% are female, 39.0% are male, average age 32.8. Top brand affinities: Social shopping, Online food ordering, Kitchenware, Traveloka, Business class.
Top brand affinities include Social shopping, Online food ordering, Kitchenware, with strongest over-indexing on Social shopping (4.69× the country average).
Demographically, the Gift shop audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Gift shop fan in Indonesia is more female, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Social shopping.
The key figures that characterise the Gift shop profile in Indonesia.
61.0% are female, 39.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 32.8 |
| Estimated audience size | 3,547,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 37% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Gift shop audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 6.51× | ||
| 02 | Social shopping | Shopping | 4.69× | ||
| 03 | Nail salon | Beauty & Wellness | 4.47× | ||
| 04 | High-net-worth individual | Business & Career | 3.57× | ||
| 05 | Kitchenware | Home & Garden | 3.40× | ||
| 06 | Bedroom furniture | Home & Garden | 2.98× | ||
| 07 | Cupcake | Food & Beverages | 2.94× | ||
| 08 | Wedding Planners | Kids & Family | 2.93× | ||
| 09 | Online food ordering | Food & Beverages | 2.83× | ||
| 10 | Business class | Travel & Leisure | 2.49× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 2.46× | ||
| 12 | Outerwear | Fashion & Accessoires | 2.33× | ||
| 13 | KFC | Food & Beverages | 2.27× | ||
| 14 | Traveloka | Travel & Leisure | 2.18× | ||
| 15 | Espresso | Food & Beverages | 2.09× | ||
| 16 | Bakery | Food & Beverages | 1.91× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.87× | ||
| 18 | Local food | Food & Beverages | 1.84× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 20 | Fast food | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.38× | |
| Design Affinity | PREMIUM | 1.96× | |
| Luxury Orientation | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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