Rascasse Audience Intelligence

Gift shop Audience in Indonesia

A data profile of the people who buy, follow and care about Gift shop in Indonesia — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,547,508 people in Indonesia.

#19among Touchpoint in Indonesia
#19in Home & Garden

Gift shop has an estimated audience of 3,547,508 people in Indonesia. 61.0% are female, 39.0% are male, average age 32.8. Top brand affinities: Social shopping, Online food ordering, Kitchenware, Traveloka, Business class.

Top brand affinities include Social shopping, Online food ordering, Kitchenware, with strongest over-indexing on Social shopping (4.69× the country average).

Demographically, the Gift shop audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical Gift shop fan in Indonesia is more female, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Social shopping.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Gift shop profile in Indonesia.

Audience size
3.5M
in Indonesia
Gender
61.0%
39.0% male
Age
32.8
average years
Country rank
#540
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift shop fans

61.0% are female, 39.0% are male, average age 32.8.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Gift shop audience in Indonesia
MetricValue
Female61.0%
Male39.0%
Average age32.8
Estimated audience size3,547,508
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Gift shop audience in Indonesia
Age bracketShare%
16-1926%
20-2937%
30-3919%
40-4911%
50+8%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Gift shop audience comes from Indonesia.

Worldwide audience distribution share by country for Gift shop
CountryShare
United States13.8%
Japan12.5%
China8.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift shop audience
#·InterestCategoryAffinity×
01Art jewelryFashion & Accessoires6.51×
02Social shoppingShopping4.69×
03Nail salonBeauty & Wellness4.47×
04High-net-worth individualBusiness & Career3.57×
05KitchenwareHome & Garden3.40×
06Bedroom furnitureHome & Garden2.98×
07CupcakeFood & Beverages2.94×
08Wedding PlannersKids & Family2.93×
09Online food orderingFood & Beverages2.83×
10Business classTravel & Leisure2.49×
11Anti-aging creamBeauty & Wellness2.46×
12OuterwearFashion & Accessoires2.33×
13KFCFood & Beverages2.27×
14TravelokaTravel & Leisure2.18×
15EspressoFood & Beverages2.09×
16BakeryFood & Beverages1.91×
17KebayaFashion & Accessoires1.87×
18Local foodFood & Beverages1.84×
19Do it yourself (DIY)Home & Garden1.76×
20Fast foodFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gift shop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.38×
Design AffinityPREMIUM1.96×
Luxury OrientationPREMIUM1.92×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gift shop audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.58×
Need for SecurityCONSERVATISM0.61×
SpiritualityBALANCE0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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