A data profile of the people who buy, follow and care about Gift shop in Poland — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 1,528,040 people in Poland.
Gift shop has an estimated audience of 1,528,040 people in Poland. 80.2% are female, 19.8% are male, average age 38.1. Top brand affinities: Valentine's Day, PUDELEK, Deichmann, Love & Sex, Pepco.
Top brand affinities include Valentine's Day, PUDELEK, Deichmann, with strongest over-indexing on Valentine's Day (14.64× the country average).
Demographically, the Gift shop audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
The typical Gift shop fan in Poland is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Valentine's Day.
The key figures that characterise the Gift shop profile in Poland.
80.2% are female, 19.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 38.1 |
| Estimated audience size | 1,528,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Gift shop audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 14.64× | ||
| 02 | Outerwear | Fashion & Accessoires | 4.81× | ||
| 03 | Love & Sex | Kids & Family | 4.28× | ||
| 04 | PUDELEK | News | 4.03× | ||
| 05 | Local food | Food & Beverages | 3.90× | ||
| 06 | Deichmann | Shopping | 3.86× | ||
| 07 | Art jewelry | Fashion & Accessoires | 3.85× | ||
| 08 | Bedroom furniture | Home & Garden | 3.40× | ||
| 09 | Airbnb | Travel & Leisure | 2.51× | ||
| 10 | Rossmann | Shopping | 2.35× | ||
| 11 | Kindergarten | Kids & Family | 2.32× | ||
| 12 | PKO Bank Polski | Business & Career | 2.30× | ||
| 13 | Flower | Home & Garden | 1.94× | ||
| 14 | Pepco | Fashion & Accessoires | 1.84× | ||
| 15 | Empik | Shopping | 1.66× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.62× | ||
| 17 | Auchan | Shopping | 1.56× | ||
| 18 | Kaufland | Shopping | 1.54× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.52× | ||
| 20 | Castorama | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.29× | |
| Price Sensitivity | PREMIUM | 1.85× | |
| Design Affinity | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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