A data profile of the people who buy, follow and care about Gift shop in Australia — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 2,528,982 people in Australia.
Gift shop has an estimated audience of 2,528,982 people in Australia. 80.1% are female, 19.9% are male, average age 43.0. Top brand affinities: Peter Alexander, Handmade jewelry, Do it yourself (DIY), Art exhibition, Art jewelry.
Top brand affinities include Peter Alexander, Handmade jewelry, Do it yourself (DIY), with strongest over-indexing on Peter Alexander (2.98× the country average).
Demographically, the Gift shop audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Gift shop fan in Australia is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Gift shop profile in Australia.
80.1% are female, 19.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 43.0 |
| Estimated audience size | 2,528,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Gift shop audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 6.38× | ||
| 02 | Art jewelry | Fashion & Accessoires | 5.88× | ||
| 03 | Wedding planner | Kids & Family | 4.70× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 4.24× | ||
| 05 | Art exhibition | Arts & Culture | 3.51× | ||
| 06 | Peter Alexander | Music & Radio | 2.98× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.96× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.83× | ||
| 09 | Organic farming | Food & Beverages | 2.51× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.48× | ||
| 11 | Luxury real estate | Business & Career | 2.43× | ||
| 12 | Fine art | Business & Career | 2.42× | ||
| 13 | Louis Vuitton | Fashion & Accessoires | 2.31× | ||
| 14 | Local food | Food & Beverages | 2.23× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 16 | Personal care | Health | 2.01× | ||
| 17 | First-time buyer | Shopping | 1.97× | ||
| 18 | Museum | Arts & Culture | 1.96× | ||
| 19 | Skin care | Beauty & Wellness | 1.72× | ||
| 20 | Renovation | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.23× | |
| Indulgence | JOY | 2.11× | |
| Design Affinity | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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