A data profile of the people who buy, follow and care about Gift shop in Brazil — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,384,584 people in Brazil.
Gift shop has an estimated audience of 3,384,584 people in Brazil. 82.1% are female, 17.9% are male, average age 41.8. Top brand affinities: Do it yourself (DIY), Gift wrapping, Flower, mulheres, Sewing.
Top brand affinities include Do it yourself (DIY), Gift wrapping, Flower, with strongest over-indexing on Do it yourself (DIY) (3.75× the country average).
Demographically, the Gift shop audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical Gift shop fan in Brazil is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Gift shop profile in Brazil.
82.1% are female, 17.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 41.8 |
| Estimated audience size | 3,384,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Gift shop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 12.7% |
| China | 8.1% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift wrapping | Home & Garden | 27.87× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 3.75× | ||
| 03 | Doughnut | Food & Beverages | 3.66× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 3.61× | ||
| 05 | Flower | Home & Garden | 2.97× | ||
| 06 | Cheesecake | Food & Beverages | 2.76× | ||
| 07 | mulheres | Movies & TV | 2.19× | ||
| 08 | Sewing | Home & Garden | 1.98× | ||
| 09 | Dinner | Food & Beverages | 1.97× | ||
| 10 | Riachuelo | Shopping | 1.96× | ||
| 11 | Skirt | Fashion & Accessoires | 1.96× | ||
| 12 | Lojas Renner | Fashion & Accessoires | 1.91× | ||
| 13 | Hobby | Home & Garden | 1.91× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 15 | PCI Concursos | Shopping | 1.89× | ||
| 16 | Galinha Pintadinha | Movies & TV | 1.89× | ||
| 17 | Hotmart | Shopping | 1.72× | ||
| 18 | Arezzo | Travel & Leisure | 1.67× | ||
| 19 | Candy | Food & Beverages | 1.66× | ||
| 20 | Casas Bahia | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.64× | |
| DIY Mentality | THRILL | 2.69× | |
| Travelling | THRILL | 2.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Spirituality | BALANCE | 0.59× | |
| Tradition | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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