A data profile of the people who buy, follow and care about Luxury goods in Poland — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 8,380,339 people in Poland.
Luxury goods has an estimated audience of 8,380,339 people in Poland. 64.4% are female, 35.6% are male, average age 41.3. Top brand affinities: Handbags, Deichmann, Party dress, Cardigan (sweater), Gown.
Top brand affinities include Handbags, Deichmann, Party dress, with strongest over-indexing on Handbags (1.54× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Luxury goods fan in Poland is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Handbags.
The key figures that characterise the Luxury goods profile in Poland.
64.4% are female, 35.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 41.3 |
| Estimated audience size | 8,380,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Luxury goods audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evening gown | Fashion & Accessoires | 2.26× | ||
| 02 | Little black dress | Fashion & Accessoires | 2.11× | ||
| 03 | Online shopping malls | Shopping | 1.95× | ||
| 04 | Deichmann | Shopping | 1.93× | ||
| 05 | Frock | Fashion & Accessoires | 1.76× | ||
| 06 | Human swimming | Sports | 1.75× | ||
| 07 | Plus-size clothing | Fashion & Accessoires | 1.72× | ||
| 08 | Unique Gifts | Shopping | 1.71× | ||
| 09 | Party dress | Fashion & Accessoires | 1.67× | ||
| 10 | Babywearing | Kids & Family | 1.66× | ||
| 11 | Gown | Fashion & Accessoires | 1.61× | ||
| 12 | Orsay | Shopping | 1.61× | ||
| 13 | Baby powder | Kids & Family | 1.60× | ||
| 14 | Pregnancy | Kids & Family | 1.58× | ||
| 15 | Handbags | Fashion & Accessoires | 1.54× | ||
| 16 | Hosiery | Fashion & Accessoires | 1.53× | ||
| 17 | Cardigan (sweater) | Fashion & Accessoires | 1.52× | ||
| 18 | Child development | Business & Career | 1.52× | ||
| 19 | Gift shop | Home & Garden | 1.52× | ||
| 20 | Breastfeeding | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Social Media Usage | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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