A data profile of the people who buy, follow and care about Luxury goods in Malaysia — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 5,741,097 people in Malaysia.
Luxury goods has an estimated audience of 5,741,097 people in Malaysia. 54.2% are female, 45.8% are male, average age 38.9. Top brand affinities: Baju Kurung, St. Jude Children's Research Hospital, Planned maintenance, Tunic, Kaftan.
Top brand affinities include Baju Kurung, St. Jude Children's Research Hospital, Planned maintenance, with strongest over-indexing on Baju Kurung (1.5× the country average).
Demographically, the Luxury goods audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical Luxury goods fan in Malaysia is balanced, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Baju Kurung.
The key figures that characterise the Luxury goods profile in Malaysia.
54.2% are female, 45.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.9 |
| Estimated audience size | 5,741,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Luxury goods audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 1.81× | ||
| 02 | Planned maintenance | Business & Career | 1.76× | ||
| 03 | Google Calendar | Internet & Social Media | 1.76× | ||
| 04 | Nelydia Senrose | Movies & TV | 1.71× | ||
| 05 | POPLOOK | Shopping | 1.69× | ||
| 06 | Kaftan | Fashion & Accessoires | 1.67× | ||
| 07 | Tunic | Fashion & Accessoires | 1.65× | ||
| 08 | Madison Beer | Music & Radio | 1.65× | ||
| 09 | Carnation | Music & Radio | 1.65× | ||
| 10 | Cows | Music & Radio | 1.61× | ||
| 11 | Bawal Exclusive | Fashion & Accessoires | 1.61× | ||
| 12 | Anuar Zain | Music & Radio | 1.60× | ||
| 13 | Emma Maembong | Movies & TV | 1.59× | ||
| 14 | Brooch | Fashion & Accessoires | 1.55× | ||
| 15 | Mix FM (Malaysia) | Music & Radio | 1.55× | ||
| 16 | Contemporary romance | Literature | 1.55× | ||
| 17 | Niqāb | Fashion & Accessoires | 1.53× | ||
| 18 | Abaya | Fashion & Accessoires | 1.52× | ||
| 19 | TudungPeople | Fashion & Accessoires | 1.52× | ||
| 20 | Baju Kurung | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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