Rascasse Audience Intelligence

Anime and manga fandom Audience in Indonesia

A data profile of the people who buy, follow and care about Anime and manga fandom in Indonesia — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 2,400,481 people in Indonesia.

#9among Literary genre in Indonesia
#645among Topic in Indonesia
#25in Literature

The average Anime and manga fandom fan in Indonesia is 29.2 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Anime and manga fandom profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
48.5%
51.5% male
Age
29.2
average years
Country rank
#866
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anime and manga fandom fans

48.5% are female, 51.5% are male, average age 29.2.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Anime and manga fandom audience in Indonesia
MetricValue
Female48.5%
Male51.5%
Average age29.2
Estimated audience size2,400,481
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Anime and manga fandom audience in Indonesia
Age bracketShare%
16-1939%
20-2936%
30-3914%
40-496%
50+5%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Anime and manga fandom audience comes from Indonesia.

Worldwide audience distribution share by country for Anime and manga fandom
CountryShare
United States18.7%
China18.5%
Japan16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anime and manga fandom audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Anime and manga fandom fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bangka-Belitung Islands~10K1.17×
02Central Sulawesi~20K1.09×
03Central Kalimantan~20K1.08×
04North Sulawesi~30K1.06×
05Jambi~30K1.05×
06East Nusa Tenggara~30K1.04×
07Gorontalo (disambiguation)(2)~10K1.04×
08South Kalimantan~30K1.02×
09North Kalimantan~8K1.02×
10West Kalimantan~40K1.01×
11Riau Islands~30K1.01×
12Aceh~30K1.00×
13West Nusa Tenggara~30K1.00×
14Bengkulu~20K1.00×
15Southeast Sulawesi~20K1.00×
16Maluku~10K1.00×
17West Papua~8K1.00×
18West Sumatra~40K0.99×
19East Kalimantan~40K0.99×
20Papua (province)~10K0.99×
21North Maluku~8K0.99×
22Lampung~50K0.98×
23South Sumatra~60K0.97×
24Riau~60K0.97×
25South Sulawesi~70K0.96×
26Special Region of Yogyakarta~40K0.96×
27Bali~50K0.95×
28North Sumatra~100K0.93×
29Banten~90K0.92×
30Central Java~200K0.86×
31Jakarta~200K0.85×
32East Java~200K0.83×
33West Java~300K0.78×
34West Sulawesi0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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