A data profile of the people who buy, follow and care about Anime and manga fandom in Brazil — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 3,402,779 people in Brazil.
The average Anime and manga fandom fan in Brazil is 32.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Anime and manga fandom profile in Brazil.
47.0% are female, 53.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 32.0 |
| Estimated audience size | 3,402,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Anime and manga fandom audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 18.5% |
| Japan | 16.5% |
Where the Anime and manga fandom audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~50K | 1.10× | |
| 02 | Alagoas | ~50K | 1.09× | |
| 03 | Paraíba | ~70K | 1.04× | |
| 04 | Amazonas | ~60K | 1.04× | |
| 05 | Rio Grande do Norte | ~60K | 1.04× | |
| 06 | Rondônia | ~30K | 1.04× | |
| 07 | Mato Grosso do Sul | ~50K | 1.02× | |
| 08 | Sergipe | ~40K | 1.02× | |
| 09 | Maranhão | ~90K | 1.01× | |
| 10 | Tocantins | ~20K | 1.01× | |
| 11 | Acre | ~10K | 1.01× | |
| 12 | Roraima | ~10K | 1.01× | |
| 13 | Espírito Santo | ~70K | 1.00× | |
| 14 | Mato Grosso | ~60K | 1.00× | |
| 15 | Federal District | ~60K | 1.00× | |
| 16 | Amapá | ~10K | 1.00× | |
| 17 | Pará | ~100K | 0.99× | |
| 18 | Pernambuco | ~200K | 0.97× | |
| 19 | Ceará | ~100K | 0.96× | |
| 20 | Goiás | ~100K | 0.96× | |
| 21 | Bahia | ~200K | 0.94× | |
| 22 | Rio Grande do Sul | ~200K | 0.94× | |
| 23 | Santa Catarina | ~100K | 0.94× | |
| 24 | Paraná | ~200K | 0.92× | |
| 25 | Minas Gerais | ~300K | 0.91× | |
| 26 | Rio de Janeiro | ~300K | 0.91× | |
| 27 | São Paulo | ~700K | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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