Rascasse Audience Intelligence

Dogs Audience in Indonesia

A data profile of the people who buy, follow and care about Dogs in Indonesia — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 4,067,788 people in Indonesia.

#329among Topic in Indonesia
#6in Pets & Animals

The average Dogs fan in Indonesia is 37.4 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Dogs profile in Indonesia.

Audience size
4.1M
in Indonesia
Gender
39.4%♀
60.6% male
Age
37.4
average years
Country rank
#447
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dogs fans

39.4% are female, 60.6% are male, average age 37.4.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Dogs audience in Indonesia
MetricValue
Female39.4%
Male60.6%
Average age37.4
Estimated audience size4,067,788
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Dogs audience in Indonesia
Age bracketShare%
16-1917%
20-2927%
30-3924%
40-4919%
50+13%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Dogs audience comes from Indonesia.

Worldwide audience distribution share by country for Dogs
CountryShare
United States24.1%
United Kingdom5.6%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dogs audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Dogs fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K1.70×
02Banten~200K1.32×
03Riau Islands~60K1.28×
04West Kalimantan~70K1.23×
05Jakarta~400K1.20×
06Bangka-Belitung Islands~20K1.17×
07South Sumatra~100K1.12×
08Jambi~50K1.10×
09East Kalimantan~70K1.09×
10Central Kalimantan~40K1.09×
11South Kalimantan~60K1.08×
12North Sulawesi~50K1.08×
13East Java~500K1.06×
14Lampung~90K1.06×
15Riau~100K1.02×
16Central Java~400K1.01×
17North Sumatra~200K1.01×
18West Java~600K1.00×
19North Kalimantan~10K0.97×
20West Papua~10K0.97×
21Gorontalo (disambiguation)(2)~20K0.93×
22Special Region of Yogyakarta~60K0.92×
23Southeast Sulawesi~30K0.92×
24Bengkulu~30K0.91×
25West Sumatra~60K0.90×
26Central Sulawesi~30K0.90×
27Papua (province)~20K0.90×
28South Sulawesi~100K0.89×
29West Sulawesi~10K0.87×
30Maluku~20K0.86×
31West Nusa Tenggara~40K0.82×
32North Maluku~10K0.74×
33East Nusa Tenggara~30K0.72×
34Aceh~40K0.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Indonesia

See Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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