A data profile of the people who buy, follow and care about Dogs in Malaysia — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 2,957,173 people in Malaysia.
Dogs has an estimated audience of 2,957,173 people in Malaysia. 48.1% are female, 51.9% are male, average age 39.9. Top brand affinities: Pomeranian (dog), Animal welfare, Chihuahua (dog), TVB, Dog food.
Top brand affinities include Pomeranian (dog), Animal welfare, Chihuahua (dog), with strongest over-indexing on Pomeranian (dog) (4.53× the country average).
Demographically, the Dogs audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Dogs fan in Malaysia is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Pomeranian (dog).
The key figures that characterise the Dogs profile in Malaysia.
48.1% are female, 51.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.9 |
| Estimated audience size | 2,957,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Dogs audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 4.53× | ||
| 02 | Chihuahua (dog) | Pets & Animals | 4.00× | ||
| 03 | Maltese (dog) | Pets & Animals | 3.88× | ||
| 04 | Rescue dog | Pets & Animals | 3.77× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 3.39× | ||
| 06 | Labrador Retriever | Pets & Animals | 3.14× | ||
| 07 | Shih Tzu | Pets & Animals | 3.13× | ||
| 08 | Poodle | Pets & Animals | 2.81× | ||
| 09 | Siamese cat | Pets & Animals | 2.63× | ||
| 10 | Cat play and toys | Pets & Animals | 2.50× | ||
| 11 | Dog food | Pets & Animals | 2.42× | ||
| 12 | Persian cat | Pets & Animals | 2.39× | ||
| 13 | Animal rights | Politics & Society | 2.25× | ||
| 14 | Animal welfare | Politics & Society | 2.24× | ||
| 15 | Pet store | Pets & Animals | 1.82× | ||
| 16 | Pet food | Pets & Animals | 1.56× | ||
| 17 | Feng shui | Health | 1.56× | ||
| 18 | TVB | Movies & TV | 1.54× | ||
| 19 | Traditional Chinese medicine | Business & Career | 1.54× | ||
| 20 | Dailymotion | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.19× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Early Adopter Mentality | POWER | 0.61× | |
| Individualism | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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