A data profile of the people who buy, follow and care about Dogs in Belgium — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 3,214,322 people in Belgium.
Dogs has an estimated audience of 3,214,322 people in Belgium. 59.1% are female, 40.9% are male, average age 45.9. Top brand affinities: Cats, Pet food, Dog breed, Dog food, Insect.
Top brand affinities include Cats, Pet food, Dog breed, with strongest over-indexing on Cats (1.62× the country average).
Demographically, the Dogs audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
The typical Dogs fan in Belgium is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for Cats.
The key figures that characterise the Dogs profile in Belgium.
59.1% are female, 40.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.9 |
| Estimated audience size | 3,214,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Dogs audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Susan Sarandon | Movies & TV | 1.76× | ||
| 02 | Tobey Maguire | Movies & TV | 1.74× | ||
| 03 | Dog food | Pets & Animals | 1.69× | ||
| 04 | Rodent | Pets & Animals | 1.66× | ||
| 05 | Cats | Pets & Animals | 1.62× | ||
| 06 | Pet food | Pets & Animals | 1.62× | ||
| 07 | Charitable trust | Business & Career | 1.62× | ||
| 08 | Boston Terrier | Pets & Animals | 1.61× | ||
| 09 | Border Collie | Pets & Animals | 1.60× | ||
| 10 | Australian Shepherd | Pets & Animals | 1.60× | ||
| 11 | Wild horse | Pets & Animals | 1.58× | ||
| 12 | Insect | Pets & Animals | 1.56× | ||
| 13 | Mongolia | Travel & Leisure | 1.55× | ||
| 14 | Pattaya | Travel & Leisure | 1.55× | ||
| 15 | Dog breed | Pets & Animals | 1.54× | ||
| 16 | Doberman Pinscher | Pets & Animals | 1.53× | ||
| 17 | Alaskan Malamute | Pets & Animals | 1.52× | ||
| 18 | Citroën C4 | Cars & Mobility | 1.52× | ||
| 19 | Welsh Corgi | Pets & Animals | 1.51× | ||
| 20 | Opel Mokka | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.03× | |
| Social Media Usage | JOY | 1.01× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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