Rascasse Audience Intelligence

Facial care Audience in Indonesia

A data profile of the people who buy, follow and care about Facial care in Indonesia — modelled from more than twelve digital signal sources. Facial care has an estimated audience of 3,125,222 people in Indonesia.

#2among Treatment in Indonesia
#476among Topic in Indonesia
#18in Beauty & Wellness

The average Facial care fan in Indonesia is 32.3 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Facial care profile in Indonesia.

Audience size
3.1M
in Indonesia
Gender
64.0%
36.0% male
Age
32.3
average years
Country rank
#647
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial care fans

64.0% are female, 36.0% are male, average age 32.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Facial care audience in Indonesia
MetricValue
Female64.0%
Male36.0%
Average age32.3
Estimated audience size3,125,222
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Facial care audience in Indonesia
Age bracketShare%
16-1927%
20-2937%
30-3918%
40-4910%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Facial care audience comes from Indonesia.

Worldwide audience distribution share by country for Facial care
CountryShare
Japan17.9%
United States12.1%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial care audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Facial care fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Papua~10K1.17×
02West Sulawesi~10K1.15×
03North Kalimantan~10K1.11×
04Papua (province)~20K1.09×
05Gorontalo (disambiguation)(2)~10K1.09×
06North Maluku~10K1.08×
07Bali~70K1.06×
08Bangka-Belitung Islands~20K1.03×
09Maluku~10K1.03×
10Southeast Sulawesi~20K1.01×
11Central Sulawesi~30K1.00×
12Bengkulu~30K1.00×
13Central Kalimantan~30K0.99×
14North Sulawesi~30K0.98×
15East Nusa Tenggara~30K0.98×
16West Kalimantan~40K0.97×
17Jambi~30K0.97×
18Aceh~40K0.96×
19West Nusa Tenggara~40K0.96×
20South Kalimantan~40K0.95×
21Riau Islands~30K0.95×
22West Sumatra~50K0.94×
23Riau~70K0.93×
24Lampung~60K0.93×
25East Kalimantan~50K0.93×
26South Sumatra~70K0.92×
27South Sulawesi~80K0.91×
28Special Region of Yogyakarta~50K0.90×
29North Sumatra~100K0.86×
30Banten~100K0.83×
31Central Java~200K0.79×
32Jakarta~200K0.76×
33East Java~200K0.72×
34West Java~300K0.65×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Facial care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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